Generative IA in ecommerce: Redefining content creation in sales

Generative AI is transforming how we create, personalize, and scale content across the entire customer journey. But are we ready to rethink creativity, authorship, and trust in the age of algorithms? This session will explore how AI-driven content is reshaping e-commerce—from product descriptions to dynamic campaigns—and challenge you to envision new possibilities for selling smarter, faster, and more humanly in a machine-powered world.