Back to agenda Retail Tech Fest Data-Driven Personalization: How Leading Brands Are Using AI to Tailor Retail Media Experiences Thu 12 Jun | 10:00 - 10:20 Retail Tech Fest Auditorium All type of tickets All type of tickets Language: Simultaneus translation Discover how top FMCG companies are transforming Retail Media through the strategic use of data and AI. This session explores how brands like Coca-Cola and Colgate-Palmolive are harnessing consumer insights to deliver hyper-personalized campaigns, enhance engagement across touchpoints, and drive measurable impact in an increasingly competitive retail landscape.