Beyond the Bot: Intelligent Virtual Assistants and the Future of Customer Service

Customer service is entering a new era—one where AI-powered virtual assistants go far beyond scripted responses. This session explores how technologies like large language models, generative AI, voice recognition, and natural language processing are enabling hyper-personalized, proactive, and scalable support. We’ll examine how brands can combine automation and empathy to deliver service that is both efficient and deeply human in a world of increasingly intelligent customer interaction.