Agenda 2024 - DES-SHOW

Predictive marketing: let AI anticipate your customer’s every move

Tue 10

10:20 - 10:40

Main Auditorium ADA

Language: Simultaneus translation

Empowering innovation with responsible AI

Tue 10

10:20 - 10:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

AI & Data in Action: SCIB Santander’s Journey from PoCs to Impact

Tue 10

10:20 - 11:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

E-Commerce 2030: Trends and opportunities

Tue 10

10:30 - 10:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

YECO – De la Crisis Global al Éxito Digital: tequila, estrategia, e-commerce

Tue 10

10:30 - 11:10

España Empresa Digital by Lenovo

Language: Simultaneus translation

Impulsando el crecimiento europeo: innovación, sostenibilidad y digitalización con el apoyo del Fondo Europeo de Inversión y Santander Growth

Tue 10

10:30 - 11:30

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – Tourism | Sports & Entertainment

Tue 10

10:40 - 11:00

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

MasOrange: investment and innovation for business transformation

Tue 10

10:40 - 11:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCloud & MulticloudCybersecurity

Defending the cloud: strategies to combat insider threats and negligence

Tue 10

10:40 - 11:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

DS BELMEX – Tecnología, Evolución y Transcendencia: soluciones digitales para transformar industrias y sociedades

AI-powered marketing: bridging creativity and human insight

Tue 10

10:40 - 11:10

Auditorium T-Systems

Language: Simultaneus translation

Banking & InsuranceArtificial Intelligence

Insurtech: The future of insurance and risk management

Tue 10

10:45 - 11:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

11:00 - 11:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SAPTIVA – Stop Outsourcing Intelligence: Latam’s Bet on AI Sovereignty

Tue 10

11:00 - 11:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Staying Relevant in the World of Disruptive Innovation

Tue 10

11:00 - 11:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceQuantum

Large Quantitative Models (LQMs): AI beyond LLMs

Tue 10

11:00 - 11:20

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

Cybersecurity

Cybersecurity through the lens of business transformation

Tue 10

11:00 - 11:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

Automatización vs Humanización: En busca del equilibrio perfecto

Tue 10

11:10 - 11:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

Top tech success stories in banking and insurance

Tue 10

11:10 - 11:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Internacionalización y competitividad

Tue 10

11:20 - 11:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership SummitCybersecurity

Everyday cyber: building a culture of digital safety

Tue 10

11:20 - 11:40

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

Cybersecurity

Un ecosistema de confianza para la ciberseguridad: colaboración público-privada en acción

Tue 10

11:20 - 11:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Mixing realities: AI-powered AR/XR experiences for the next decade

Tue 10

11:30 - 11:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

GRUPO AIRE – Cómo la Inteligencia Artificial Transformó la Experiencia de Atención al Cliente en Grupo Aire

Tue 10

11:30 - 12:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AYUNTAMIENTO DE MÁLAGA – Presentación Startups – Polo Nacional de Contenidos Digitales

Tue 10

11:40 - 11:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceMarTech

Convierte mejor, protege siempre: El nuevo escenario del retail

Tue 10

11:45 - 12:00

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

PARTOO – El futuro de internet y el comercio conversacional

Tue 10

11:50 - 12:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Navigating AI-Generated content: A CMO’s legal & regulatory playbook

Tue 10

11:50 - 12:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

El tejido empresarial Español en 2026: Innovar, crecer y conquistar nuevos mercados

Tue 10

11:50 - 12:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

Generative IA in ecommerce: Redefining content creation in sales

Tue 10

12:00 - 12:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MANAGE ENGINE – Defending the Cloud: Strategies to Combat Insider Threats and Negligence

Tue 10

12:00 - 12:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Navigating disruption: the strategic partnership between the CEO & CHRO

Tue 10

12:00 - 12:20

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Ethics, Governance & Competitiveness + ESG

Plastronics: Ai-driven devices by intelligent plastic parts

Tue 10

12:00 - 12:20

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Cybersecurity in the age of AI, Quantum, and a shifting geoeconomic landscape

Tue 10

12:00 - 13:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

FIVECLM – Innovación y Desarrollo en Castilla-La Mancha

Tue 10

12:10 - 12:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Voices of the future: virtual assistants and synthetic speech in smart speakers

Tue 10

12:15 - 12:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

COAB – Camino a la Hiperautomatización

Tue 10

12:20 - 12:40

Auditorium T-Systems

Premium VIP Pass

Manufacturing & Industry 5.0

Industrial property and industry 5.0: the protection of applied art

Tue 10

12:20 - 13:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

2026 Cybersecurity trends: Preparing for the next big threat

Tue 10

12:20 - 13:10

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Shaping the future of work: Securitas, Repsol, Ferrovial, Mango and Gbfoods

Tue 10

12:30 - 12:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TWENIX – Más allá del miedo al inglés: Cómo potenciar el talento tecnológico español en la era IA

Tue 10

12:30 - 12:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech

Tue 10

12:40 - 13:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Generative AI and its business applications: success stories

Tue 10

12:40 - 13:20

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Artificial IntelligenceIoT

La IA: herramienta clave y tranversal para la industria

Tue 10

12:40 - 13:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CDO SummitRetail Tech FestArtificial IntelligenceData

Predictive AI: The challenge of responsible personalization

Tue 10

12:45 - 13:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

FHIOS – La nueva élite directiva no habla solo de negocio: habla en datos, con ética y cultura

Tue 10

12:50 - 13:20

España Empresa Digital by Lenovo

Language: Simultaneus translation

TODO EN CLOUD – El FinOps para todos – Como un proveedor de servicios Cloud propone implementar FinOps de manera pragmática

La reinvención de la PYME: Líderes disruptores e innovación

Tue 10

13:00 - 13:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AEMEES – México presente

Tue 10

13:00 - 13:15

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

13:00 - 13:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Conversación Leeters Recruitment & Oracle: revolucionando la selección de talento con inteligencia artificial y la tecnología Cloud Oracle

Pull&Bear en TikTok, una nueva forma de conectar con la comunidad

Tue 10

13:00 - 13:40

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

Fighting phishing: How to spot scams before they strike

Tue 10

13:10 - 13:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Transformación digital en el ámbito de recursos humanos

Tue 10

13:15 - 13:30

Blue Innovation Theatre

All type of tickets

Innovation Talks

SOSAFE – Ciberdelincuencia en 2025: una mirada al futuro basada en los datos.

Tue 10

13:15 - 14:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

VALENCIA TECH FAB LAB – Captación y retención del talento en las Startups Innovadoras

Tue 10

13:20 - 13:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitDataGen AI/ Multimodal Content Generation

The creative revolution: Generative AI and new processes of creation

Tue 10

13:20 - 13:40

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

Artificial IntelligencePyme Digital

Tue 10

13:20 - 14:00

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0

Success stories in manufacturing & industry 5.0

Tue 10

13:30 - 13:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SARENET – Ciberseguridad en el sector del retail

Tue 10

13:40 - 14:00

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

L’Oréal: A vision of the past, present, and future of leadership

Tue 10

13:40 - 14:00

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Attackers don’t break in, they log in

Tue 10

13:40 - 14:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Bridging digital innovation and sustainability: AI-driven labeling for consumer trust

Tue 10

13:40 - 14:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Innovar con IA en España: Qué debes saber sobre regulación, protección de datos y ética

Tue 10

13:45 - 14:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

STRATESYS – Creatividad con propósito: Cuando las campañas importan

Tue 10

15:30 - 15:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

LEMON LEARNING – Plataforma de Adopción Digital / Digital Adoption Platform

Tue 10

15:30 - 15:50

Auditorium Oracle

Language: Simultaneus translation

Generative AI and Data governance: friends or foes?

Tue 10

15:30 - 15:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

BEKO Europe, a branding success story: designing homes that put people at the center

Tue 10

15:30 - 15:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FestAgencies & BrandseCommerce

TikTok Shop, el comercio del futuro, impulsado por el Discovery Commerce

Tue 10

15:30 - 16:00

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Operaciones impulsadas por la tecnología: herramientas innovadoras que transforman la industria turística global

Tue 10

15:30 - 16:00

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

WOMAN FORWARD – AI + Equality: The new frontier of business value. How artificial intelligence and a culture of equal opportunity can transform your company from within

Leading digital transformation in an exponential tech era

Tue 10

15:30 - 16:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Somos Misión: startups que transforman sectores estratégicos

Tue 10

15:45 - 16:00

Green Innovation Theatre

MOVOPACK – Reusable packaging as an asset for your brand

Tue 10

15:45 - 16:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

15:50 - 16:10

Auditorium Oracle

Language: Simultaneus translation

The rise of agentic architecture: A new era of AI autonomy

Tue 10

15:50 - 16:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

The impact of technology in brand management: a case study with Scotta

Tue 10

15:50 - 16:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FesteCommerce

Social commerce y live shopping: Winning strategies

Tue 10

16:00 - 16:10

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Tourism and Hospitality

Nuevos modelos de gestión y promoción turística: Andalusian crush

Tue 10

16:00 - 16:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NOKIA – Private 5G: Enabling the Digital transformation of mission critical industries and public sectors

Tue 10

16:00 - 16:20

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

El impacto de la IA en las entidades financieras

Tue 10

16:00 - 16:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

Casos que lo logran: Innovación disruptiva en la empresa Española

Tue 10

16:00 - 17:00

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – Banking & Insurance | Manufacturing

Tue 10

16:10 - 16:30

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Smart destination, perfect stay: tech-driven insights for the future of tourism

Tue 10

16:10 - 16:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Case study: AI regulation for European brands

Tue 10

16:10 - 16:40

Auditorium Oracle

Language: Simultaneus translation

The CDO as the architect of business success in the AI era

Tue 10

16:15 - 16:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TIMETAC

Tue 10

16:20 - 16:30

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

IA: Tendencias globales y competitividad local

Tue 10

16:30 - 16:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Unified payments, the core of your omnichannel strategy

Tue 10

16:30 - 16:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

HPE ARUBA – Conectando tu presente, impulsando tu futuro

Tue 10

16:30 - 16:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

Aumentar la productividad y la automatización con agentes de IA

Tue 10

16:30 - 17:00

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Hospitalidad reinventada: tendencias digitales que redefinen la experiencia del huésped

Tue 10

16:30 - 17:00

Main Auditorium ADA

Language: Simultaneus translation

Tech future: Innovation and critical thinking

Tue 10

16:30 - 17:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

TOTALTECH – CODE EXTINCTION: How SPARTANE AI Generates Enterprise Software in 20 Minutes That Took Competitors 20 Years to Build

The power of creativity: Innovative campaigns that stand out

Tue 10

16:40 - 17:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceInnovation Talks

The future of digital payments is now

Tue 10

16:40 - 17:00

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CDO Summit

Plataforma de datos e IA de RFEA para mejora del rendimiento deportivo

Tue 10

16:45 - 17:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NAMIRAL – Empowering Digital Trust Transformation

Tue 10

16:50 - 17:20

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalArtificial Intelligence

La IA como transformadora de negocios: los casos de éxito de Eventim/Entradas.com y Sixminds

Tue 10

17:00 - 17:10

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceEthics, Governance & Competitiveness + ESG

Compliance en la normativa de Comercio Electrónico

Tue 10

17:00 - 17:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

17:00 - 17:20

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Solving Local Challenges with Data & Technology

Tue 10

17:00 - 17:20

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports revolution: Lights and shadows where tech meets the stage

Tue 10

17:00 - 17:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

La transformación digital en las administraciones públicas: impulso clave para el futuro

Tue 10

17:00 - 17:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Hacia una Andalucía 100% digital, inclusiva y competitiva

Tue 10

17:10 - 17:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceEthics, Governance & Competitiveness + ESG

Construir confianza online en la era de la desconfianza digital

Tue 10

17:15 - 17:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MONEX – Simplificando el Futuro de los Pagos Globales

Tue 10

17:20 - 17:40

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Marrying an AI: exploring the future of human–machine relationships

Tue 10

17:20 - 17:50

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Opening Ceremony

Tue 10

17:20 - 17:50

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Success stories: Companies using AI and data to reinvert themselves

Tue 10

17:20 - 18:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalPyme Digital

Innovación en la transformación digital cultural e IA en España: casos de éxito

Tue 10

17:30 - 17:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NETMX – Contextual Foot-Traffic Intelligence: From Presence to Performance

Tue 10

17:30 - 18:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

STARTUPS ANDALUCIA – Emprendimiento Digital Andalucía

Tue 10

17:40 - 18:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Diageo: A marketing innovation success story

Tue 10

17:40 - 18:10

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports contents: How the tech context impacts creation

Tue 10

17:45 - 18:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

RINGOVER – IA en Ventas y CX: Del hype al impacto real

Tue 10

17:50 - 18:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

5 tips for sustainable shipping and delivery

Tue 10

17:50 - 18:10

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

The Imec story: 40 years of semiconductor innovation & future plans in Spain

Tue 10

17:50 - 18:10

Auditorium Oracle

Language: Simultaneus translation

From data to AI: Building a scalable AI strategy

Tue 10

18:00 - 18:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Smart retail: The digital revolution in commercial spaces

Tue 10

18:00 - 18:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

IA, automation, and last-mile delivery: Reinventing logistics

Tue 10

18:10 - 18:30

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

AI innovation in music and regulatory challenges

Tue 10

18:10 - 18:30

Auditorium Oracle

Language: Simultaneus translation

CDO SummitArtificial Intelligence

Gen AI: assessing your company maturity & adoption

Tue 10

18:10 - 18:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

Retail Tech FestTourism and HospitalityArtificial IntelligenceeCommerce

AI: the key to business competitiveness

Wed 11

10:00 - 10:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceEthics, Governance & Competitiveness + ESG

Tech insights for leaders: Harnessing technology and navigating digital regulations for success

Wed 11

10:00 - 10:20

Auditorium T-Systems

Language: Simultaneus translation

Health & Life SciencesArtificial IntelligenceBlockchain

AI, blockchain, and genomic editing: the future of health and biotech in 2025

Wed 11

10:00 - 10:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & Brands

Achieving omnichannel excellence in SME’s

Wed 11

10:00 - 10:20

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalArtificial Intelligence

Agentes de IAG para impulsar la Banca Conversacional

Wed 11

10:20 - 10:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Inteligencia artificial e innovación para un turismo digital sostenible

Wed 11

10:20 - 10:40

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CIO Summit

El RTIC: socio estratégico del CIO en la era de la digitalización

Wed 11

10:20 - 10:50

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Reinventando la experiencia del cliente en la era digital

Wed 11

10:20 - 10:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Success stories in marketing with AI

Wed 11

10:20 - 10:50

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Health & Life Sciences

La atención primaria y la IA: cuidando a los pacientes en el frente

Wed 11

10:30 - 10:45

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

WEBID – How to protect your company against AI-induced fraud attacks

Wed 11

10:30 - 11:30

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – AI Driven (I) | Smartcities

Wed 11

10:40 - 11:10

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Governance In the age of AI: strategies for ethical and transparent implementation

Wed 11

10:40 - 11:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FestArtificial IntelligenceeCommerce

Beyond the Bot: Intelligent Virtual Assistants and the Future of Customer Service

Wed 11

10:45 - 11:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

T2Ó MÉXICO – Beyond Buzzwords: Making Tech, Media & Data Actually Work for Your Brand

Wed 11

10:50 - 11:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & BrandsQuantum

Quantum for dummies: Where do I start as a marketer?

Wed 11

10:50 - 11:10

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Rumbo a las tecnologías exponenciales

Wed 11

10:50 - 11:20

Auditorium T-Systems

Language: Simultaneus translation

Health & Life Sciences

Revolutionizing healthcare & biotech: Tech Success stories

Wed 11

11:00 - 11:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

BIZUM – Transformando la experiencia de pago

Wed 11

11:00 - 11:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalQuantum

Quantum Spain: Proyectos de aplicación en España

Wed 11

11:10 - 11:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Challenges for the new marketer: AI 2.0 and exponential innovation

Wed 11

11:10 - 11:40

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Navigating data management challenges: strategies for efficient and secure data governance

Wed 11

11:10 - 11:40

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceEthics, Governance & Competitiveness + ESG

AI ethics and competitiveness for leaders in the age of AI democratization

Wed 11

11:15 - 11:30

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

SIGNATURIT – Unveiling the future of digital transactions

Wed 11

11:20 - 11:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FestAgencies & BrandseCommerce

Cómo conseguir una experiencia de compra más rentable para tu marca y clientes

Wed 11

11:20 - 11:40

Auditorium T-Systems

Language: Simultaneus translation

Health & Life SciencesArtificial Intelligence

AI to accelerate health and biotech solutions: Case studies and trends

Wed 11

11:30 - 11:45

Blue Innovation Theatre

All type of tickets

Innovation Talks

SPOKI – Whatsapp y C-Commerce: Cómo Oltresole revolucionó su volumen de negocios

Wed 11

11:30 - 12:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Fresh branding success stories in the ‘hype era’

Wed 11

11:30 - 12:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

SISTELEC – Arquitecturas Inteligentes para Redes del Futuro: Tecnologías IoT, 5G, WIFI & Herramientas IA, Cloud, Ciberseguridad

Casos de éxito: El liderazgo digital de la nueva PYME

Wed 11

11:30 - 12:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AYUNTAMIENTO MÁLAGA – Presentación de Startups – Promálaga

Wed 11

11:30 - 12:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FesteCommerce

El reto de la omnicanalidad: conectando con el consumidor phygital

Wed 11

11:40 - 12:00

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Post-Quantum security: future-proofing your data against the quantum threat

Wed 11

11:40 - 12:10

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Health & Life Sciences

Innovación y transformación IA en la industria farmacéutica: casos de éxito de Ferrer, Sanofi & Bayer

Wed 11

11:45 - 12:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Wed 11

12:00 - 12:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MEGACALL – Telefonía e Inteligencia Artificial: el futuro de la atención al cliente y las ventas

Wed 11

12:00 - 12:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

EDIHs – El rol de los European Digital Innovation Hubs (EDIHs) en la digitalización y la adopción de IA. Perspectiva y ejemplos de casos de éxito de Andalucía, Madrid, Navarra y Valencia

The future of media: success stories about AI and blackouts

Wed 11

12:00 - 12:30

Main Auditorium ADA

Language: Simultaneus translation

Security & DefenceEthics, Governance & Competitiveness + ESG

Competitividad y estrategia del líder en el contexto tecnológico, económico y político mundial actual

Wed 11

12:00 - 12:30

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Showing the business impact: proving the ROI of technology investments in the CIO’s strategy

Wed 11

12:00 - 12:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalArtificial Intelligence

Retos en la educación superior española para formar a los nuevos líderes en herramientas digitales e IA

Wed 11

12:00 - 12:45

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Wed 11

12:10 - 12:30

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Cloud & Multicloud

The future of cloud and data innovation

Wed 11

12:15 - 12:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

REDTRUST – ¿Tu identidad digital está protegida? Centraliza y controla tus certificados digitales para asegurarla

Wed 11

12:20 - 12:50

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

CMO SummitAgencies & BrandsGen AI/ Multimodal Content Generation

La IA generativa en la gestión del cambio empresarial

Wed 11

12:20 - 13:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

España Pyme DigitalRetail Tech FesteCommerce

Think global: Strategies to take your E-commerce beyond borders

Wed 11

12:30 - 12:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

R2DOCUO – Talk to Your Contracts: Analytics and Insights with Just a Question

Wed 11

12:30 - 12:50

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

How AI is changing our world

Wed 11

12:30 - 12:50

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CIO Summit

Transforma la gestión del ciclo de vida tecnológico en tu ventaja competitiva con automatización impulsada por IA

Wed 11

12:30 - 13:00

Auditorium T-Systems

Language: Simultaneus translation

Artificial IntelligenceCloud & Multicloud

Best practices for a multicloud strategy in the context of AI, Quantum Computing and cibersecurity

Wed 11

12:30 - 13:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Security & DefenceArtificial IntelligenceQuantum

Ciberseguridad en el contexto del Quantum computing y la IA

Wed 11

12:45 - 13:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

KEYFACTOR – Preparándonos para el futuro: Un enfoque práctico para la criptografía post-cuántica

Wed 11

12:45 - 13:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

WOLFRAM – Beyond the Hype: A Pragmatic Approach to Industry Trends

Wed 11

12:50 - 13:10

Main Auditorium ADA

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Carbon credits and markets: Financing the path to decarbonization

Wed 11

12:50 - 13:10

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Human in the loop: the CIO as the new CHRO

Wed 11

12:50 - 13:20

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Podcast as connection: how audio platforms became social networks

Wed 11

13:00 - 13:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ABLE TECH / ARXIVAR – Electronic Signature and Workflow Digitalization: Benefits for companies

Wed 11

13:00 - 13:15

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ALASTRIA – DOME MARKETPLACE: One-stop Shop for your trusted Cloud & Edge Journey

Wed 11

13:00 - 13:20

Auditorium T-Systems

Language: Simultaneus translation

Cloud & Multicloud

Exploring the latest trends in cloud banking modernization to drive business growth

Wed 11

13:00 - 13:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

Security & Defence

Vectores tecnológicos en defensa y seguridad. Vigilancias tecnológicas, fronteras y ciberdefensa

Wed 11

13:00 - 13:30

Retail Tech Fest Auditorium

Language: Simultaneus translation

España Pyme DigitalRetail Tech FesteCommerce

Marketplaces: liberando el potencial de venta de las pymes

Wed 11

13:10 - 13:30

Main Auditorium ADA

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Success story: AI and Quantum building trust through ethics compliance in the education sector

Wed 11

13:10 - 13:40

Auditorium Oracle

Language: Simultaneus translation

CIO Summit

Los retos del líder digital en un contexto geopolítico y tecnológico

Wed 11

13:15 - 13:30

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

PAYFIT – Automatización de nóminas

Wed 11

13:15 - 13:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

ELASTIC – AI Generativa en acción con Elastic

Wed 11

13:20 - 13:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitAgencies & BrandsMarTech

Bridges for marketers: connect the dots across disciplines

Wed 11

13:20 - 13:40

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Cloud & Multicloud

Mejora del servicio al ciudadano con una arquitectura de nube distribuida e inteligencia artificial

Wed 11

13:30 - 13:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

EURECAT – Pushing AI to the limits – AI-based applied research

Wed 11

13:30 - 14:00

Main Auditorium ADA

Language: Simultaneus translation

Artificial IntelligenceEthics, Governance & Competitiveness + ESG

Sustainability World Cup Awards

Wed 11

13:30 - 14:00

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

España Pyme Digital

El fomento de la transformación digital por parte de los parques científicos y tecnológicos españoles

Wed 11

13:30 - 14:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

STARTUPS ANDALUCIA – Emprendimiento Digital Andalucía

Wed 11

13:40 - 14:00

Auditorium T-Systems

Language: Simultaneus translation

Cloud & MulticloudQuantum

Unlocking the full potential of cloud: how the public cloud of Oasix is the enterprise game changer

Wed 11

13:40 - 14:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Does hyper personalization make sense in the hyperhumanity and hypermachinery era? A hypertalk about how to deal with your hyperclients

Datos que hablan, algoritmos que predicen

Wed 11

13:40 - 14:00

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CIO Summit

Desbloqueando el valor de la inteligencia artificial con la infraestructura de IBM

Wed 11

13:45 - 14:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SALES MANAGO – Cómo la IA revoluciona la estrategia omnicanal: Retos y claves del éxito

Wed 11

15:30 - 15:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FestArtificial IntelligenceeCommerce

Wed 11

15:30 - 15:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

IRICOM – Software con propósito

Wed 11

15:30 - 15:50

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership SummitEthics, Governance & Competitiveness + ESG

Inclusion as strategy: Turning accessibility and diversity into competitive advantages

Wed 11

15:30 - 15:50

Auditorium T-Systems

Language: Simultaneus translation

Industry Success StorieseCommerce

Merlin properties: revolutionizing retail, e-commerce, and logistics

Wed 11

15:30 - 15:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO Summit

$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm

Wed 11

15:30 - 15:50

Auditorium Oracle

All type of tickets

Language: Simultaneus translation

Blockchain

Digital cash and the future of money

Wed 11

15:30 - 16:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Las 5 fuerzas que están redefiniendo el futuro de los negocios: IA, IoT, robotización, automatización y blockchain

Wed 11

15:30 - 16:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

OKTICKET – Más allá del hype: IA en acción, estrategia y cultura empresarial con Okticket y VS Sistemas Eliminar la entradilla

Wed 11

15:40 - 16:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FesteCommerce

Estrategias de fidelización para aumentar el valor de vida del cliente

Wed 11

15:45 - 16:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NETCUBE – Zero Trust Access to Enterprise Networks from Everywhere

Wed 11

15:50 - 16:10

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Neurotech revolution: the present and future of brain-computer interfaces

Wed 11

15:50 - 16:10

Auditorium T-Systems

Language: Simultaneus translation

Industry Success Stories

El superpoder de la inconformidad: reinventando la salud con propósito

Wed 11

15:50 - 16:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummiteCommerce

The future of AI in omnichannel ecommerce & retail

Wed 11

15:50 - 16:20

Auditorium Oracle

Language: Simultaneus translation

Blockchain

Building a decentralized future: The evolution of defi and interoperable blockchains

Wed 11

16:00 - 16:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SCILING – Agentes IA vs chatbots: olvida las 7 diferencias, es un salto evolutivo y el hype sólo su eco

Wed 11

16:00 - 16:40

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalEthics, Governance & Competitiveness + ESG

Las tecnologías digitales claves para acelerar la transformación digital

Wed 11

16:00 - 17:00

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – HealthTech | Cloud

Wed 11

16:10 - 16:30

Auditorium T-Systems

Language: Simultaneus translation

Industry Success Stories

Success stories: new technologies across industries

Wed 11

16:10 - 16:30

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Mexico in motion: innovation, strategy & human-centric experiences in travel & automotive

Wed 11

16:10 - 16:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitArtificial Intelligence

Love aictually: el nuevo customer journey

Wed 11

16:15 - 16:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

FACTORIAL – Where people and business grow

Wed 11

16:20 - 16:50

Auditorium Oracle

Language: Simultaneus translation

Blockchain

Sustainable blockchain: From proof of work (Pow) to proof of stake (Pos)

Wed 11

16:30 - 16:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

COMPECER – Marco 360

Wed 11

16:30 - 16:50

Auditorium T-Systems

Language: Simultaneus translation

Industry Success Stories

Cross-Border M&A Success Story: Exit Strategies That Work

Wed 11

16:30 - 16:50

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Liderazgo y tecnología en la era de la IA: una conversación con Oracle

Wed 11

16:30 - 18:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Gala premios Ecommerce

Wed 11

16:40 - 17:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

CMO Summit

Driving marketing excellence: Kia’s AI-powered campaign optimization approach

Wed 11

16:40 - 17:00

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

Ethics, Governance & Competitiveness + ESG

Competitividad y sostenibilidad a través de la financiación

Wed 11

16:45 - 17:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

LEANFACTOR – Marketing matters: Tech, Design & Talent an integrated approach

Wed 11

16:50 - 17:10

Auditorium T-Systems

Language: Simultaneus translation

Industry Success StoriesQuantum

Átomos que computan la química: el viaje cuántico de Repsol

Wed 11

16:50 - 17:10

Auditorium Oracle

Language: Simultaneus translation

Artificial IntelligenceConnected Mobility

Connected intelligence: How AI, IOT, and robotics are reshaping mobility and smart systems

Wed 11

16:50 - 17:10

Main Auditorium ADA

Language: Simultaneus translation

How AI is changing the world and therefore your company

Wed 11

17:00 - 17:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

GETYOOZ – Reprograma tus finanzas: el poder de la automatización inteligente en la era del dato

Wed 11

17:00 - 17:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO Summit

AI, trust & corporate reputation: finding the right balance

Wed 11

17:00 - 17:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme DigitalEthics, Governance & Competitiveness + ESG

Sostenibilidad y accesibilidad como valores competitivos de la empresa Española

Wed 11

17:00 - 17:30

Green Innovation Theatre

Language: Simultaneus translation

FUNDECYT – Servicio de apoyo al ecosistema Startup Extremeño

Wed 11

17:10 - 17:30

Auditorium T-Systems

Language: Simultaneus translation

Smart Cities

Caso de éxito: deporte, sostenibilidad, tecnología y la ciudad inteligente

Wed 11

17:10 - 17:30

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation