Luis Pacheco, E-commerce Specialist at Salsa Jeans, presents a success case that increased Salsa’s website conversions. The digital team suspected that some of their website features needed optimization to improve the Customer Experience. Although certain that some areas were more problematic than others, they needed actual qualified data to ensure no element was unseen, in order to avoid loss of business opportunities. Thanks to Contentsquare’s Journey Analysis and Zoning modules, they were able to pinpoint the exact areas of friction and take action to increment conversions.