Alvaro has had over 20 years’ experience in digital business, and more particularly in martech and adtech. As an avid entrepreneur, Alvaro co-founded and sold his first e-commerce company, Boston-based Globile.com in 2001, and has since held senior positions in Havas Media Group and Jumptap, a US-based mobile advertising network (acquired by Millennial Media). Álvaro founded TAPTAP in 2010 and guided the company through the development of the Sonata Platform and its global expansion.