Ethical AI and society: data that shape rights Artificial intelligence feeds on data that both reflect and reshape social realities. This talk explores how data on Spanish society influence the ethical development of AI. A critical space to... 27 May, 2025
Beyond the scroll: the podcast advantage in the attention economy In today’s fast-paced digital world, capturing attention is more challenging than ever. While social media encourages endless scrolling, podcasts offer a unique opportunity for deep, focused engagement. This session explores... 15 May, 2025
Podcast as connection: how audio platforms became social networks Podcasts have evolved far beyond simple audio shows—they are now powerful tools for connection, community, and influence. This session explores how podcast platforms are transforming into dynamic social networks, where... 15 May, 2025
AI-powered marketing: bridging creativity and human insight How AI Marketing helps us to be much more efficient, agile, and even improve creativity, but also highlight the importance of Human Insight, and the challenges that AI presents to... 9 May, 2025
Datos que hablan, algoritmos que predicen Imaginemos una IA que predice y recomienda. Ahora imaginemos que lo hace con datos inexactos o erróneos. Es aquí donde nuestra capacidad analítica y crítica se convierte en un factor... 7 May, 2025
The legal duty to innovate ethically: social rights, compliance, and competitive leadership In a rapidly evolving legal and technological landscape, leaders are increasingly challenged to balance innovation with regulatory compliance and ethical responsibility. This talk explores the legal foundations and ethical dimensions... 24 April, 2025
La IA generativa en la gestión del cambio empresarial La inteligencia artificial generativa está transformando el panorama en las empresas y con la innovación surge la necesidad de un cambio estratégico. Este panel reúne a líderes digitales para discutir... 10 April, 2025
Driving marketing excellence: Kia’s AI-powered campaign optimization approach Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation... 8 April, 2025
Diageo: A marketing innovation success story Discover how Diageo is redefining brand engagement through bold marketing innovation and data-driven creativity. This session unveils the strategies behind their most successful campaigns and global impact. A true case... 7 April, 2025
Branded podcast: from advertiser to storyteller Podcasts offer brands a unique opportunity to go beyond traditional advertising and become authentic storytellers. This session explores how companies are using branded podcasts to connect with audiences on a... 7 April, 2025
Tech investment projects in a shifting global landscape A high-level discussion on how current geopolitical and economic shifts are shaping investment strategies in tech platforms, risks, and emerging opportunities. 7 April, 2025
Maximising SEO impact in the age of AI and social conversation As AI influences digital marketing and customer behaviour, aligning SEO with social media and the broader marketing channels is key to drive sustainable growth in this competitive, fast-changing landscape. This... 7 April, 2025
Derechos culturales y digitalización: el prompt como frontera en la identidad cultural Las plataformas digitales moldean cómo se expresa y protege la diversidad cultural en línea. Esta ponencia explora el impacto de las nuevas tecnologías en los derechos culturales, desde la representación... 7 April, 2025
Media and entertainment: AI and design thinking for the contents industry Explore how AI and design thinking are transforming content creation, storytelling, and audience engagement. Key insights into innovative, user-centric media solutions shaping the future of entertainment. Learn about how to... 7 April, 2025
El futuro del marketing y la comunicación social en la era de la IA Descubriremos cómo la inteligencia artificial, el análisis de datos y el neuromarketing están revolucionando el marketing y la comunicación social. Un debate sobre las oportunidades, los desafíos y el impacto... 7 April, 2025
Key marketing and growth insights for marketers in the AI era Unlock key marketing strategies and growth insights in the age of AI. Discover how cutting-edge technology is reshaping consumer behavior, personalization, and business success. Stay ahead with data-driven tactics for... 7 April, 2025
Scale like a human: systems, focus & fearless execution An unmissable keynote from one of the UK’s most driven property and business minds.Charlie Panayi is a self-made entrepreneur, property investor, and founder of the multi-award-winning Red Squirrel Property Shop.... 7 April, 2025
Tecnología con propósito: construyendo una banca más humana En un mundo donde la digitalización avanza a gran velocidad, muchas instituciones financieras se enfocan en automatizar, escalar y optimizar. Pero, ¿qué pasa con el vínculo humano? En esta conferencia,... 7 April, 2025
AI, trust & corporate reputation: finding the right balance As AI technologies become increasingly embedded in business operations, organizations face the challenge of balancing innovation with trust, transparency, and ethical responsibility. This session explores how companies can harness the... 7 April, 2025
The future of AI in omnichannel ecommerce & retail AI is transforming omnichannel ecommerce, reshaping how we understand customers and optimize operations. From hyper-personalized experiences to predictive analytics, AI bridges digital and physical retail. In the future, it will... 7 April, 2025
Love aictually: el nuevo customer journey ¿Preparados para romper el clásico guion del customer journey? En esta sesión no vamos a hablar de IA como una simple herramienta. Descubriremos cómo la inteligencia artificial está redefiniendo la... 7 April, 2025
Quantum for dummies: Where do I start as a marketer? Quantum computing may sound complex, but its potential impact on marketing is closer than you think. This session breaks down the basics of quantum in simple terms and explores what... 7 April, 2025
$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm Attendees will learn the mindset, decision-making process, and specific actions taken by a Facebook Ads media buyer managing €300,000-€500,000/month in ad spend for eCommerce brands. They’ll walk away with practical... 7 April, 2025
Bridges for marketers: connect the dots across disciplines In a rapidly evolving landscape where technology redefines the rules daily, today’s marketers must do more than just keep up—they must build bridges. Bridges between data and creativity, between AI... 7 April, 2025
The future of media: success stories about AI and blackouts Discover how cutting-edge technology and real-world resilience are transforming the future of media—join us to explore bold innovations, sustainable solutions, and the social impact redefining how we communicate. 7 April, 2025
Fresh branding success stories in the ‘hype era’ A dynamic roundtable where top marketers and brand innovators reveal how to break through the noise and build brands that truly resonate. dive into real success stories, uncover bold strategies,... 7 April, 2025
Success stories in marketing with AI Discover how businesses leverage artificial intelligence to revolutionize their marketing strategies. From personalized customer experiences to data-driven decision-making, discover real-world cases of AI-driven success. 7 April, 2025
Challenges for the new marketer: AI 2.0 and exponential innovation Let’s explore how the new wave of technologies and exponential innovation are reshaping the marketing landscape. This session highlights the emerging challenges marketers face and the adaptive strategies needed to... 7 April, 2025
Achieving omnichannel excellence in SME’s Omnichannel excellence isn’t about complexity — it’s about clarity. Join us to discover how small changes can lead to big impact in customer experience and business growth. 7 April, 2025
Smart retail: The digital revolution in commercial spaces Shopping centers are evolving with technology, real-time data, and artificial intelligence to enhance customer experience and operational efficiency. In this roundtable, industry leaders will share how digitalization is transforming retail... 7 April, 2025
Case study: AI regulation for European brands Discover how European brands are navigating AI regulations through a real-life case study. This keynote highlights practical strategies and insights to balance innovation with compliance in an evolving regulatory landscape. 7 April, 2025
Hacia una Andalucía 100% digital, inclusiva y competitiva La capacitación digital es clave para construir una Andalucía más inclusiva, competitiva y preparada para el futuro. Esta mesa redonda abrirá un espacio de reflexión sobre su papel en el... 7 April, 2025
The power of creativity: Innovative campaigns that stand out Creative leaders will share their insights on crafting innovative marketing campaigns that capture attention and drive results. Learn about the strategies, tools, and bold ideas behind successful campaigns that push... 7 April, 2025
The impact of technology in brand management: a case study with Scotta Scotta reveals how technology has transformed their approach to brand management and storytelling. From data-driven insights to digital touchpoints, discover the tools and strategies powering their brand evolution. A real-world... 7 April, 2025
BEKO Europe, a branding success story: designing homes that put people at the center In a competitive and saturated market, Beko Europe has successfully positioned itself as a brand that is approachable, innovative, and committed to consumer well-being. Through a brand strategy focused on... 7 April, 2025
Bridging digital innovation and sustainability: AI-driven labeling for consumer trust As digital transformation and sustainability converge, consumer trust and transparency are more critical than ever. This session explores how AI-driven labeling and digital strategies enhance engagement in bio-based markets. Dr.... 7 April, 2025
Pull&Bear en TikTok, una nueva forma de conectar con la comunidad En esta sesión exploraremos cómo Pull&Bear ha transformado su presencia digital utilizando TikTok como canal clave para conectar con las nuevas generaciones. A través de contenido auténtico, creativo y alineado... 7 April, 2025
Generative AI and its business applications: success stories Generative AI is transforming the way businesses innovate, optimize operations, and enhance customer experiences. In this keynote, we will explore a real-world success story that demonstrates the power of AI-driven... 7 April, 2025
Navigating AI-Generated content: A CMO’s legal & regulatory playbook CMOs must balance creativity and innovation with regulatory compliance when using generative AI. In this session, we will explore key legal risks—from copyright to transparency and privacy—and how to mitigate... 7 April, 2025
Voices of the future: virtual assistants and synthetic speech in smart speakers As voice technology evolves, brands are exploring synthetic voices and smart speakers to connect with audiences in more personal, dynamic ways. This roundtable dives into how AI-driven voice solutions are... 7 April, 2025
Mixing realities: AI-powered AR/XR experiences for the next decade As AI continues to shape immersive technologies, the fusion of Augmented Reality (AR), Extended Reality (XR), and Virtual Reality (VR) is redefining how we interact with digital and physical environments.... 7 April, 2025
The creative revolution: Generative AI and new processes of creation Explore how generative AI is transforming creative processes across industries. Discover its impact on art, design, and innovation, redefining the boundaries of human imagination. Join the revolution shaping the future... 7 April, 2025
Staying Relevant in the World of Disruptive Innovation The uncomfortable truth is that what got you here won’t get you there. To thrive in this fast-paced world, it’s not enough to adapt—you must actively disrupt. In this talk,you’ll... 7 April, 2025
Predictive marketing: let AI anticipate your customer’s every move In a market driven by data and immediacy, anticipating customer behavior is key to staying ahead. This session will explore how predictive marketing powered by AI can forecast preferences, personalize... 7 April, 2025