ABLE TECH / ARXIVAR – Electronic Signature and Workflow Digitalization: Benefits for companies In this demo you’ll discover how cutting-edge technology can streamline your workflow, boost team efficiency, and revolutionize the way you manage documents and approvals. Whether you’re a professional or a... 29 April, 2025
La atención primaria y la IA: cuidando a los pacientes en el frente Esta mesa redonda abordará el papel transformador de la Inteligencia Artificial en la Atención Primaria de salud. Expertos del ámbito sanitario y tecnológico debatirán sobre los desafíos, oportunidades y consideraciones... 29 April, 2025
T2O MEXICO – Beyond Buzzwords: Making Tech, Media & Data Actually Work for Your Brand Everyone talks about data, AI, and digital acceleration — but how many brands are truly activating them to drive impact? In this keynote, t2ó ONE shares how we turn technology,... 29 April, 2025
Retos y oportunidades del hype tecnológico: claves para empresas y emprendedores Una entrevista que explora los desafíos y oportunidades que enfrentan las empresas europeas ante el vertiginoso avance tecnológico. También ofrece consejos prácticos para emprender con éxito en un entorno dominado... 25 April, 2025
Industrial property and industry 5.0: the Leroy Merlin case Let’s explore how Leroy Merlin integrates industrial property strategies within the emerging framework of Industry 5.0. Emphasizing innovation, sustainability, and human-centric technology, it highlights the company’s efforts to protect intellectual... 25 April, 2025
The legal duty to innovate ethically: social rights, compliance, and competitive leadership In a rapidly evolving legal and technological landscape, leaders are increasingly challenged to balance innovation with regulatory compliance and ethical responsibility. This talk explores the legal foundations and ethical dimensions... 24 April, 2025
Marketplaces: Unlocking sales potential for SMEs This session will explore how small and medium-sized enterprises (SMEs) can leverage the power of marketplaces to scale sales, enter international markets, test new products, and gain visibility—without the need... 23 April, 2025
Think global: Strategies to take your E-commerce beyond borders We’ll examine how brands can scale internationally through digital channels and the challenges that come with it. From market validation to content localization, multilingual customer service, logistics costs, and fiscal... 23 April, 2025
Omnichannel strategies: Bridging the gap with the phygital consumer Today’s consumers move fluidly between physical and digital touchpoints—and expect brands to do the same. This session explores how to deliver truly seamless, personalized experiences across channels, while balancing relevance,... 23 April, 2025
How AI solutions are contributing to develop the efficiency of the ecosystem of the marketplace 23 April, 2025
IA, automation, and last-mile delivery: Reinventing logistics The race for faster, smarter, and more sustainable logistics is accelerating. AI and automation are unlocking unprecedented levels of efficiency in last-mile delivery, creating new business models and reshaping customer... 23 April, 2025
Unified payments, the core of your omnichannel strategy The future of commerce is unified. Use payments as the core of your strategy to master data management. Seamless payments as the happy ending of your customer experience! 23 April, 2025
Social commerce y live shopping: Winning strategies Social commerce and live shopping are reshaping the path to purchase—blending entertainment, community, and conversion. In this session, we’ll explore how brands are embracing these formats to humanize digital experiences,... 23 April, 2025
Generative IA in ecommerce: Redefining content creation in sales Generative AI is transforming how we create, personalize, and scale content across the entire customer journey. But are we ready to rethink creativity, authorship, and trust in the age of... 23 April, 2025
Spain, the Ecommerce Hub in Europe Spain is emerging as a key e-commerce hub in Europe. It ranks fourth in e-commerce growth among European countries, with the e-commerce contributing 5.7% to the national GDP. Moreover, 9%... 23 April, 2025
Mexico in motion: innovation, strategy & human-centric experiences in travel & automotive As Mexico takes center stage as the guest country at DES Málaga 2025, this exclusive fireside chat brings together voices that are shaping the present and future of two of... 16 April, 2025
NETCUBE – Zero Trust Access to Enterprise Networks from Everywhere Netcube, a leading Korean enterprise network access control provider with extensive deployments among global corporations, is unveiling its latest innovation: XTNA (Extended Zero Trust Network Access). 15 April, 2025
LEMON LEARNING Presentamos Lemon Learning, la plataforma de adopción digital líder en Europa. 15 April, 2025
Privacy-preserving pedestrian traffic analytics Discover how cutting-edge technology enables the collection and analysis of pedestrian traffic data while safeguarding individual privacy. This case study explores innovative solutions that combine advanced computer vision, edge processing,... 15 April, 2025
How AI is changing our world As AI systems increasingly shape the way we communicate, the language they use carries real-world implications. This session explores how AI is transforming human interaction—raising urgent questions about ethics, bias,... 14 April, 2025
Datos que hablan, algoritmos que predicen Imaginemos una IA que predice y recomienda. Ahora imaginemos que lo hace con datos inexactos o erróneos. Es aquí donde nuestra capacidad analítica y crítica se convierte en un factor... 11 April, 2025
From Compliance to Competitive Advantage: Adapting to the EU Cyber Resilience Act With 78% of all software now open source, the Cyber Resilience Act (CRA) introduces a game-changing framework for legal compliance, set to reshape digital industries by 2027. Unlike previous regulations,... 10 April, 2025
Atresmedia & Prisa Group: the branded content for a new era In a media landscape defined by personalization and digital experiences, branded content is taking center stage. Leaders from Atresmedia and Prisa Group share how they’re reinventing storytelling to connect with... 10 April, 2025
Gen AI and change management: the CMO challenge Generative AI is reshaping the marketing landscape—but with innovation comes the need for strategic change. This panel brings together digital leaders to discuss how companies can navigate organizational transformation, upskill... 10 April, 2025
Gaia-X’s impact on the European landscape: opportunities and technological challenges A conversation on how Gaia-X is transforming the European digital ecosystem and the upcoming opportunities and challenges for companies in today’s technological context. 10 April, 2025
Gestión del talento ciber en la empresa española: retos y casos de éxito En esta charla exploraremos los principales desafíos que enfrentan las empresas españolas en la gestión del talento especializado en ciberseguridad. A través de casos de éxito reales, analizaremos estrategias efectivas... 9 April, 2025
Driving marketing excellence: kia’s AI-powered campaign optimization approach Discover how KIA revolutionized its marketing strategy by integrating Artificial Intelligence to optimize its campaigns performance. This session will unveil the key steps of KIA’s AI implementation—from customized content generation... 8 April, 2025
GETYOOZ – 3 malos hábitos en el área de finanzas que ahogan la estrategia de tu empresa La falta de visibilidad en el área financiera y las penalizaciones generadas por pagos tardíos impactan fuertemente en los resultados anuales de la empresa, reduciendo márgenes de ganancia pese al... 8 April, 2025
SALES MANAGO – Cómo la IA revoluciona la estrategia omnicanal: Retos y claves del éxito Explora cómo la IA potencia la estrategia omnicanal, superando retos clave y mejorando la personalización, eficiencia y experiencia del cliente. 8 April, 2025
KEYFACTOR – Preparándonos para el futuro: Un enfoque práctico para la criptografía post-cuántica La computación cuántica amenaza la seguridad digital actual. En esta sesión, exploraremos un enfoque práctico para adoptar la criptografía post-cuántica (PQC), con estrategias clave y pasos concretos para una transición... 8 April, 2025
R2DOCUO – Talk to Your Contracts: Analytics and Insights with Just a Question Discover how R2 Docuo uses AI to revolutionize contract management — from automatic organization and smart data extraction to natural language analytics and AI-assisted reviews. Get insights instantly, just by... 8 April, 2025
REDTRUST – Centralización y custodia de Certificados Digitales Gestión 360 de los certificados digitales. Redtrust es la solución autocontenida que custodia todos los certificados digitales y establece los mecanismos necesarios de control para garantizar su total protección. 8 April, 2025
PAYFIT – Automatización de nóminas PayFit es una solución automatizada y en tiempo real que previene errores, libera tiempo y fortalece la confianza entre las empresas y sus empleados. 8 April, 2025
TIMETOACT – SAFe AI assistant – Unlocking agile excellence with intelligent flow reporting The SAFe AI Assistant is an innovative solution designed to empower Release Train Engineers (RTEs) by automating and enhancing flow reporting within the Scaled Agile Framework (SAFe). 8 April, 2025
MANAGE ENGINE – Defending the Cloud: Strategies to Combat Insider Threats and Negligence Cloud adoption heightens insider threat risks due to negligence. Switching between personal and corporate cloud apps causes incidents, often from prioritizing convenience over compliance or inadequate account/device security. This presentation... 8 April, 2025
The future of cloud and data innovation Let’s explore key trends in cloud, multicloud, and data management, as AI becomes mainstream and quantum technology approaches. A forward-looking session on how innovation will shape the digital strategies of... 7 April, 2025
Diageo: A marketing innovation success story Discover how Diageo is redefining brand engagement through bold marketing innovation and data-driven creativity. This session unveils the strategies behind their most successful campaigns and global impact. A true case... 7 April, 2025
Liderazgo consciente y transformación de equipos: metodología de impacto Descubriremos la metodología EINCOA para la transformación de equipos. Exploraremos cómo el liderazgo consciente impulsa el crecimiento, la alineación y un impacto duradero. Se discutirán estrategias prácticas para generar cambio. 7 April, 2025
La adopción masiva de la IA: retos en regulación y ciberseguridad hoy Esta sesión abordará los desafíos regulatorios y de ciberseguridad asociados con la adopción masiva de la inteligencia artificial. Se explorarán los riesgos para el ciudadano digital y cómo las políticas... 7 April, 2025
Optimizing computer productivity or human productivity As computers run faster every year, productivity is oriented towards human productivity. AI can help increase human productivity, but its costs must be taken into account. Is computer productivity important... 7 April, 2025
Key Takeways DES2025 In this session, we’ll highlight the key takeaways and trends that defined the DES2025 Congress. From groundbreaking technologies to disruptive strategies, discover the essential insights that industry leaders are adopting... 7 April, 2025
Colaboración humano-IA ¿una convivencia sostenible? A medida que la IA supera las capacidades humanas en muchos ámbitos, ¿qué papel nos queda? ¿Cómo podemos convivir y prosperar junto a la inteligencia artificial? En esta charla exploraremos... 7 April, 2025
Procesos de incorporación de gemelos digitales en Administraciones Públicas En esta sesión, se analizarán los procesos de implementación de gemelos digitales en las administraciones públicas, una tecnología clave para la gestión eficiente de infraestructuras y servicios. Se discutirán casos... 7 April, 2025
Neurociencia del Cambio en la Era de la Inteligencia Artificial Vivimos en una era donde la inteligencia artificial avanza más rápido que nuestra capacidad de adaptarnos… a menos que entrenemos la herramienta más poderosa que tenemos: el cerebro. En esta... 7 April, 2025
Sustainability and innovation: Enel as a case study Enel Group, one of the world’s largest energy companies, has led the transformation of the sector by combining open innovation and sustainability—a concept it calls “Innovability.” This case explores how... 7 April, 2025
El papel de la tecnología para una contratación de talento sin género La tecnología se ha convertido en una aliada clave para promover procesos de selección más equitativos e inclusivos. A través de herramientas basadas en inteligencia artificial y análisis de datos,... 7 April, 2025
Grandes procesos de transformacion digital en la administracion publica: retos y oportunidades En esta charla a dos, se explorarán los grandes procesos de transformación digital que está experimentando la administración pública, identificando los principales retos y oportunidades que conlleva. Los ponentes abordarán... 7 April, 2025
Building startup ecosystems across Europe Startups are key drivers of innovation, but building a thriving entrepreneurial ecosystem requires more than just funding. Imec.istart, one of Europe’s leading startup accelerators, has helped startups collectively raise over... 7 April, 2025
Ley de gobernanza de la IA En esta charla a dos se discutirán los aspectos clave de la Ley de Gobernanza de la Inteligencia Artificial, un marco legal fundamental para regular el desarrollo y uso de... 7 April, 2025
Aligning AI models: challenges and strategies Explore the key challenges and emerging strategies in aligning AI models with human values, intent, and safety standards. Experts will discuss technical approaches, ethical considerations, and the future of responsible... 7 April, 2025
Tech investment projects in a shifting global landscape Explore the future of social commerce, where technology and consumer trust converge. This session will discuss how brands can leverage innovative tools to enhance the shopping experience on social platforms,... 7 April, 2025
La captación, formación y retención de talento en el contexto tecnológico actual de la empresa En un entorno empresarial impulsado por la tecnología, atraer, formar y retener talento es clave para la competitividad. Esta mesa redonda reunirá expertos para discutir estrategias innovadoras y mejores prácticas... 7 April, 2025
The CAIO challenge: from black box to glass box, mastering AI explainability This session will address the challenge of AI explainability, exploring how businesses can move from opaque “black box” systems to transparent “glass box” models. Learn strategies to ensure AI decisions... 7 April, 2025
Contratación por habilidades: El futuro más allá de los títulos Esta sesión explorará cómo la contratación basada en habilidades está cambiando el panorama laboral. Se discutirán las ventajas de evaluar a los candidatos por sus competencias y experiencias prácticas en... 7 April, 2025
Digitalización de procesos en la gestión pública del empleo En esta mesa de debate, expertos analizarán cómo la digitalización de procesos puede transformar la gestión pública del empleo, mejorando la eficiencia, transparencia y accesibilidad de los servicios. Se discutirán... 7 April, 2025
BCIs and the future of digital business: Trends and key regulations The global Brain-Computer Interfaces (BCIs) market is forecast to grow from $17 billion in 2024 to $55 billion by 2033. This is mainly due to investment opportunities related to nonclinical-BCI... 7 April, 2025
The future of customer experience: How AI is changing the game Let’s dive into how artificial intelligence is revolutionizing customer experience across industries. From personalized interactions to predictive analytics, AI is reshaping how brands engage with their customers. Join us as... 7 April, 2025
Media and entertainment: AI and design thinking for the contents industry Explore how AI and design thinking are transforming content creation, storytelling, and audience engagement. Key insights into innovative, user-centric media solutions shaping the future of entertainment. Learn about how to... 7 April, 2025
Innovando en sectores tradicionales para un futuro digital y responsable La tecnología acelera la transición sostenible en industrias tradicionales, redefiniendo su competitividad. La digitalización permite medir y reducir el impacto ambiental, mientras la innovación tecnológica optimiza procesos y crea productos... 7 April, 2025
Talentq: towards a quantum workforce in Spain The spanish project Quantum Spain targets at creating a national ecosystem in quantum computing. It has a specialized program dedicated to TalentQ which aims at enabling professionals and technicians in... 7 April, 2025
Ser emprendedor español: Retos y oportunidades en la era ‘IA’ En un mundo digitalizado y globalizado, el emprendedor español debe ser innovador, resiliente y adaptable. Esta ponencia explorará las oportunidades que el contexto tecnológico actual ofrece para crear y escalar... 7 April, 2025
Quantum computing en la administración pública: QMIO QMIO es una infraestructura de computación española diseñada para potenciar la investigación en Computación Cuántica. Está compuesta por una unidad de procesamiento digital de 32 cúbits superconductores, un emulador de... 7 April, 2025
Key Trends in AI 2.0: democratization, challenges, and the road ahead This talk will explore the main trends shaping ai 2.0 and the balance between last year’s massive democratization and the near future. we will analyze how companies have adapted, the... 7 April, 2025
El futuro del marketing y la comunicación social en la era de la IA Descubrimos cómo la inteligencia artificial, el análisis de datos y el neuromarketing están revolucionando el marketing y la comunicación social. Un debate sobre las oportunidades, los desafíos y el impacto... 7 April, 2025
Humanización de las organizaciones en la era de la IA En un mundo impulsado por la inteligencia artificial, la clave del éxito empresarial sigue siendo humana. Esta Keynote explora cómo equilibrar tecnología y empatía para fortalecer la cultura organizacional, potenciar... 7 April, 2025
Buenas prácticas en la gobernanza del dato y la IA en las administraciones públicas Esta sesión abordará las mejores prácticas para gestionar los datos y la inteligencia artificial en el ámbito de las administraciones públicas. Se discutirán enfoques para garantizar la transparencia, seguridad y... 7 April, 2025
Bias in AI and Quantum: Strategies for fair and inclusive algorithms Explore the challenges of bias in artificial intelligence and discover strategies to develop fair and inclusive algorithms. This session will cover best practices for ensuring AI systems promote equality, avoid... 7 April, 2025
LLMS In the world: tnnovations, challenges, and Competition In this keynote, we’ll explore the global impact of Large Language Models (LLMs) on industries, research, and technology. From groundbreaking innovations to the challenges of scalability and ethical considerations, discover... 7 April, 2025
La universidad y la formación en nuevas competencia para la era IA En este debate, exploraremos cómo el trabajo híbrido está redefiniendo la productividad, la cultura empresarial y el equilibrio entre vida y trabajo. Abordaremos los desafíos y oportunidades que surgen con... 7 April, 2025
Quantum Computing: Solving the unsolvable Quantum computing is revolutionizing problem-solving, pushing the boundaries of what was once deemed impossible. This roundtable brings together leading experts to explore the latest advancements, challenges, and real-world applications of... 7 April, 2025
The red squirrel property shop success story An inspirational talk from the property investment industry in UK. An entrepreneur, recognised expert in the field and investor having built four high-value property portfolios and founded Red Squirrel Property... 7 April, 2025
Certificaciones clave para el uso responsable de la IA: Seguridad, transparencia y conformidad Esta sesión abordará las certificaciones esenciales para garantizar el uso ético y responsable de la inteligencia artificial. Se discutirán los estándares de seguridad, transparencia y conformidad que las empresas deben... 7 April, 2025
Key marketing and growth insights for marketers in the AI era Unlock key marketing strategies and growth insights in the age of AI. Discover how cutting-edge technology is reshaping consumer behavior, personalization, and business success. Stay ahead with data-driven tactics for... 7 April, 2025
Tech trends to watch in 2026 As technology continues to evolve at a rapid pace, 2026 promises groundbreaking innovations that will reshape industries and everyday life. This keynote will explore emerging trends, from AI-driven automation and... 7 April, 2025
Urban Innovation: Shaping the Cities of Tomorrow As cities face rapid urbanization, climate challenges, and technological advancements, innovation plays a crucial role in shaping sustainable, inclusive, and resilient urban environments. This roundtable brings together experts in urban... 7 April, 2025
Case study: sport, sustainability, technology and the smart city This presentation explores how sports, sustainability, and technology converge in smart cities to create innovative and eco-friendly urban environments. Through a case study, we analyze the role of digital infrastructure,... 7 April, 2025
Connected intelligence: How AI, IOT, and robotics are reshaping mobility and smart systems Discover how the integration of AI, IoT, and robotics is revolutionizing mobility and smart infrastructure. This session explores cutting-edge innovations driving autonomous systems, connected cities, and intelligent solutions that transform... 7 April, 2025
The new energy horizon: leaders stories This roundtable brings together leaders from Enagás, Naturgy, Exolum, and Repsol to discuss the future of energy. From sustainability to innovation, explore how these industry giants are shaping the next... 7 April, 2025
How AI is changing the world and therefore your company AI is not new anymore. Companies around the world are applying it and gaining productivity. But the common approach is to see AI as just a tool. The truth is,... 7 April, 2025
Robotics and drones success stories Explore how robotics and drone technologies are delivering real impact across industries—from logistics to agriculture and beyond. This keynote highlights standout success stories where automation meets innovation. Get inspired by... 7 April, 2025
Inspiring use cases: How technology is transforming marketing campaigns From AI to data-driven creativity, technology is redefining how brands engage, connect, and convert. In this roundtable, industry leaders share real-world use cases where innovation has supercharged marketing campaigns. Discover... 7 April, 2025
La huella de la inteligencia artificial: Costes energéticos de los modelos de lenguaje En un mundo donde la inteligencia artificial impulsa la innovación, surge una pregunta crítica: ¿cuál es el impacto energético de los modelos de lenguaje? Esta sesión analiza los costes energéticos... 7 April, 2025
Sustainable blockchain: From proof of work (Pow) to proof of stake (Pos) Uncover how blockchain is evolving toward sustainability by transitioning from energy-intensive Proof of Work to efficient Proof of Stake mechanisms. This session explores the environmental benefits, challenges, and future implications... 7 April, 2025
Átomos que computan la química: el viaje cuántico de Repsol La computación cuántica promete revolucionar en los próximos años las tecnologías de la información. añadiendo capacidades hoy en día impensables en lo que se conoce como segunda revolución cuántica. Esta... 7 April, 2025
AI, trust & corporate reputation: finding the right balance As AI continues to reshape industries, trust and corporate reputation have become critical concerns. This roundtable will explore how organizations can navigate ethical AI adoption, maintain transparency, and build consumer... 7 April, 2025
Sostenibilidad y accesibilidad como valores competitivos de la empresa Española Esta sesión explorará cómo integrar la sostenibilidad y la accesibilidad como pilares estratégicos para fortalecer la competitividad de las empresas españolas. Se discutirán enfoques innovadores para impulsar estos valores, mejorando... 7 April, 2025
Neuronet revolution: BCIs and its realistic applications Explore the revolutionary potential of Brain-Computer Interface Systems (BCIs) and their practical applications across various sectors. Experts will discuss how BCIs are transforming industries like healthcare, education, and communication, enabling... 7 April, 2025
Digital disruption: the bold strategy that made ‘Farmacias del Ahorro’ an industry leader Unlock the blueprint behind Farmacias del Ahorro’s digital disruption! Discover how bold innovation, cutting-edge technology, and customer-centric strategies transformed the company into Mexico’s undisputed leader in pharmaceutical retail. This keynote... 7 April, 2025
The future of AI in omnichannel ecommerce & retail AI is transforming omnichannel ecommerce, reshaping how we understand customers and optimize operations. From hyper-personalized experiences to predictive analytics, AI bridges digital and physical retail. In the future, it will... 7 April, 2025
ESG en la PYME: Del compromiso a la ventaja competitiva Descubre cómo las pequeñas y medianas empresas pueden transformar su compromiso con los criterios ESG en una ventaja competitiva. Esta sesión analizará las mejores prácticas para implementar estrategias sostenibles que... 7 April, 2025
Success stories: new technologies across industries Success stories in the implementation of new technologies across various sectors. experts from different industries will share their experiences, challenges, and achievements. an insightful discussion on innovation and digital transformation.... 7 April, 2025
Manual de IA para Pymes La inteligencia artificial ya no es solo para grandes corporaciones. Esta sesión ofrece una guía práctica para que las pequeñas y medianas empresas entiendan cómo implementar IA de forma accesible... 7 April, 2025
Sustainability World Cup Awards In a world where sustainability is key to the future, the Sustainability World Cup Awards celebrate the initiatives, organizations, and leaders making a difference. This session will highlight the most... 7 April, 2025
Quantum for dummies: Where do I start as a marketer? Quantum computing may sound complex, but its potential impact on marketing is closer than you think. This session breaks down the basics of quantum in simple terms and explores what... 7 April, 2025
Inclusion as strategy: Turning accessibility and diversity into competitive advantages Accessibility, inclusion, and diversity are no longer optional values for modern businesses. These principles must be integral to the core business and strategy, driving innovation, fostering talent, and enhancing competitive... 7 April, 2025
Merlin properties: revolutionizing retail, e-commerce, and logistics Merlin Properties is reshaping the retail and logistics sectors by developing state-of-the-art spaces that support the rapid growth of e-commerce. with strategically located assets and cutting-edge infrastructure, the company enables... 7 April, 2025
Building a decentralized future: The evolution of defi and interoperable blockchains Dive into the transformative world of decentralized finance (DeFi) and the next wave of interoperable blockchains. This session examines the advancements shaping a decentralized economy, fostering seamless blockchain connectivity, and... 7 April, 2025
$25M in Facebook ad spend: Learnings, mistakes & key strategies including AI and the new algorithm Attendees will learn the mindset, decision-making process, and specific actions taken by a Facebook Ads media buyer managing €300,000-€500,000/month in ad spend for eCommerce brands. They’ll walk away with practical... 7 April, 2025
Exploring the latest trends in cloud banking modernization to drive business growth This keynote will address the key challenges facing the banking sector and how Proteo4 Architecture supports banks in executing their strategic transformation plans. Additionally, we will explore the role of... 7 April, 2025
Ciberseguridad en el contexto del Quantum computing y la IA Explora los desafíos y oportunidades que enfrentan las empresas españolas en ciberseguridad, considerando el impacto del quantum computing y la inteligencia artificial. Esta sesión analizará cómo adaptar las estrategias de... 7 April, 2025
Carbon credits and markets: Financing the path to decarbonization This talk examines how carbon credit systems and markets are driving the global transition to a low-carbon economy. The talk will cover how businesses can leverage carbon credits to offset... 7 April, 2025
Human in the loop: the CIO as the new CHRO Let’s explore the evolving role of the CIO in today’s organizations, where technology and human resources intersect. Discover how CIOs are stepping up as strategic partners in driving talent management,... 7 April, 2025
Success story: AI and Quantum building trust through ethics compliance in the education sector Discover how the integration of AI and quantum technologies is transforming the education sector by fostering trust through ethical compliance. This success story highlights practical applications and showcases the competitive... 7 April, 2025
The CIO challenges in geopolitical & tech current context In a rapidly shifting geopolitical and technological landscape, CIOs face unprecedented challenges—and opportunities. This session explores how global tensions, supply chain disruptions, cybersecurity threats, and emerging tech are reshaping the... 7 April, 2025
Bridges for Marketers In a rapidly evolving landscape where technology redefines the rules daily, today’s marketers must do more than just keep up—they must build bridges. Bridges between data and creativity, between AI... 7 April, 2025
Quantum Spain: The definitive boost to the quantum computing ecosystem in Spain In Quantum Spain, the Spanish Supercomputing Network (RES) and leading research institutions are working together to create the first quantum computing infrastructure in Spain to explore the applications of this... 7 April, 2025
Post-Quantum security: future-proofing your data against the quantum threat This session delves into the emerging risks posed by quantum computing to current encryption systems. Discover strategies to safeguard sensitive data through quantum-resistant algorithms and proactive security frameworks. Learn how... 7 April, 2025
Competitividad y estrategia del líder en el contexto tecnológico, económico y político mundial actual Se explorarán las claves para desarrollar una estrategia de liderazgo efectiva en un entorno global marcado por cambios tecnológicos acelerados, desafíos económicos complejos y tensiones políticas. Los expertos analizarán cómo... 7 April, 2025
Best practices for a multicloud strategy in the context of AI, Quantum Computing and cibersecurity Explore the best practices for implementing a multicloud strategy in the rapidly evolving landscape of AI, quantum computing, and cybersecurity. Experts will discuss how organizations can leverage multiple cloud environments... 7 April, 2025
Showing the business impact: proving the ROI of technology investments in the CIO’s strategy Discover how CIOs can effectively measure and communicate the ROI of technology investments. This session provides actionable insights into aligning tech strategies with business goals, driving value, and demonstrating tangible... 7 April, 2025
The evolution of content: Navigating the era of AI democratization in audio and video As AI tools make audio and video creation more accessible than ever, content is evolving at an unprecedented pace. In this fireside chat, we explore how brands, creators, and platforms... 7 April, 2025
AI ethics and competitiveness for leaders in the age of AI democratization As AI becomes more accessible, the tension between ethics and competitiveness has intensified, especially with the rise of new players like deepseek and open-source tools from regions with diverse regulatory... 7 April, 2025
SIGNATURIT – Unveiling the future of digital transactions We will explore the rapidly evolving landscape of digital transactions, with a sharp focus on the critical pillars of costumer onboarding, identity verification and electronic signature. Acknowledging the acceleration of... 7 April, 2025
AI to accelerate health and biotech solutions: Case studies and trends Explore real-world applications of AI in healthcare. Experts will share case studies and discuss emerging trends shaping the future of health solutions powered by artificial intelligence. 7 April, 2025
Casos de éxito: El liderazgo digital de la nueva PYME Conoce ejemplos inspiradores de pequeñas y medianas empresas que han logrado un éxito rotundo mediante la transformación digital. Esta sesión compartirá casos reales de liderazgo digital, destacando las estrategias, herramientas... 7 April, 2025
Governance In the age of AI: strategies for ethical and transparent implementation This session will focus on the importance of governance in AI adoption, emphasizing strategies for ensuring ethical and transparent implementation. Experts will discuss frameworks, best practices, and regulatory approaches that... 7 April, 2025
Success stories in marketing with AI Discover how businesses leverage artificial intelligence to revolutionize their marketing strategies. From personalized customer experiences to data-driven decision-making, discover real-world cases of AI-driven success. 7 April, 2025
Quantum Spain: Proyectos de aplicación en España Quantum Spain es una iniciativa para impulsar la computación cuántica en el país, conectando empresas, investigadores y el sector público. En esta mesa redonda, exploraremos su impacto en la industria... 7 April, 2025
Navigating data management challenges: strategies for efficient and secure data governance This session will address the challenges organizations face in managing vast amounts of data and the importance of effective data governance. Experts will outline strategies for ensuring data security, compliance,... 7 April, 2025
Harnessing Agentic AI: Automating decision-Making for future workflows Explore the potential of agentic AI in automating complex decision-making processes within workflows. Experts will discuss how AI-driven systems can enhance productivity, streamline operations, and enable smarter, more efficient business... 7 April, 2025
Achieving omnichannel excellence: cases in seamless customer engagement Learn how leading organizations deliver consistent and integrated customer experiences across channels. This session showcases real-world cases and strategies for leveraging technology to create seamless, personalized, and engaging customer journeys. 7 April, 2025
Reinventando la experiencia del cliente en la era digital En esta mesa redonda, líderes y expertos en innovación digital debatirán cómo las nuevas tecnologías están transformando la forma en que las empresas se conectan con sus clientes. Exploraremos estrategias... 7 April, 2025
Estrategia nacional de IA Esta sesión ofrece una guía práctica sobre el Plan Nacional de Inteligencia Artificial y su impacto en las empresas españolas. Se analizarán sus principales ejes estratégicos, las oportunidades de financiación... 7 April, 2025
WEBID – How to protect your company against AI-induced fraud attacks Digital customer onboarding streamlines user experiences but faces rising identity fraud risks due to advanced AI. This talk highlights the need for penetration testing of existing systems and video identification... 7 April, 2025
Agentes de IAG para impulsar la Banca Conversacional En Unicaja se ha creado este Avatar impulsado por Agentes Autónomos de IAG para promover la Banca Conversacional: permitir a los clientes interactuar simplemente hablando, con su forma natural de... 7 April, 2025
Revolutionizing healthcare & biotech: Success stories This roundtable will explore groundbreaking innovations transforming the medical industry. Experts from diverse fields will discuss AI-driven diagnostics, personalized medicine, and the future of digital health. The session will highlight... 7 April, 2025
Entertainment & sports contents: How the tech context impacts creation This debate panel explores how the evolving global tech landscape influences the creation of entertainment and sports content. Industry experts will discuss the role of AI, streaming platforms, and digital... 7 April, 2025
From data to AI: Building a scalable AI strategy Many organizations struggle to move from data insights to fully scalable AI solutions that drive business value. This session will explore the critical steps required to transition from data-driven decision-making... 7 April, 2025
Smart retail: The digital revolution in commercial spaces Shopping centers are evolving with technology, real-time data, and artificial intelligence to enhance customer experience and operational efficiency. In this roundtable, industry leaders will share how digitalization is transforming retail... 7 April, 2025
AI innovation in music and regulatory challenges This session explores how artificial intelligence is transforming the music industry, from composition to distribution, while addressing the regulatory challenges that arise with these advancements. Experts will discuss the balance... 7 April, 2025
Gen AI: assessing your company maturity & adoption Is your organization truly ready for the Gen AI revolution? This keynote will guide leaders in evaluating their company’s maturity, adoption levels, and strategic readiness. Gain insights to benchmark progress... 7 April, 2025
Tech insights for leaders: Harnessing technology and navigating digital regulations for success Delve into the pivotal role of technology and digital regulations in shaping successful leadership strategies for 2025 and beyond. Explore how cutting-edge innovations in AI, data analytics, and cloud computing... 7 April, 2025
AI, blockchain, and genomic editing: the future of health and biotech in 2025 Explore how AI, blockchain, and genomic editing are poised to revolutionize healthcare and biotechnology by 2025. Experts will discuss the transformative potential of these technologies in personalized medicine, data security,... 7 April, 2025
Innovación en la transformación digital cultural e IA en España: casos de éxito Este debate abordará las mejores prácticas en transformación digital, cultural e inteligencia artificial a través de casos de éxito reales en España. Las panelistas compartirán ideas sobre cómo las organizaciones... 7 April, 2025
Entertainment & sports revolution: Lights and shadows where tech meets the stage In this keynote, we will explore how technology is revolutionizing the entertainment and sports industries, reshaping the way audiences engage with live events. From AI-driven performances to immersive fan experiences,... 7 April, 2025
An AI success story: Audible Discover how Audible leverages AI to revolutionize user experiences and operational efficiency in this compelling keynote. Learn about the challenges, breakthroughs, and strategies that have made Audible a leader in... 7 April, 2025
Success stories: Companies using AI and data to reinvert themselves Leading organizations are redefining their business models by leveraging AI and data. In this panel, executives will share real-world case studies of how AI-driven strategies have led to improved efficiency,... 7 April, 2025
From radio to podcast: Past and future of the audio This session takes a deep dive into the evolution of audio content, from the golden age of radio to the booming world of podcasts. Experts will explore the shifts in... 7 April, 2025
Case study: AI regulation for European brands Discover how European brands are navigating AI regulations through a real-life case study. This keynote highlights practical strategies and insights to balance innovation with compliance in an evolving regulatory landscape. 7 April, 2025
The Imec story: 40 years of semiconductor innovation & future plans in Spain For four decades, imec has been at the forefront of semiconductor innovation, leading advancements in CMOS scaling and nanotechnology. Our state-of-the-art cleanrooms and research ecosystem have played a critical role... 7 April, 2025
The CDO as the architect of business success in the AI era As artificial intelligence (AI) becomes the driving force behind business innovation, the role of the Chief Data Officer (CDO) has never been more critical. No longer just responsible for data... 7 April, 2025
Key trends and tools every CMO must know in 2026 This roundtable will explore the emerging trends and essential tools shaping marketing in 2026. industry leaders will discuss the impact of ai, data-driven strategies, and evolving consumer behaviors, providing actionable... 7 April, 2025
Hospitality reimagined: Digital trends redefining guest experiences This roundtable will explore how the latest digital trends are revolutionizing the guest experience in the hospitality industry. Innovations such as the use of mobile apps, automation systems, augmented reality... 7 April, 2025
Aumentar la productividad y la automatización con agentes de IA En esta sesión, exploraremos cómo los agentes de inteligencia artificial están revolucionando la productividad y la automatización en diversos sectores en PYMES. Un análisis de las mejores prácticas para implementar... 7 April, 2025
Tech future: Innovation and critical thinking This fireside chat explores the cutting edge of technological innovation, where AI, quantum computing, and neuroscience intersect with global regulation. Thought leaders will discuss emerging trends, critical thinking in tech... 7 April, 2025
Solving Local Challenges with Data & Technology Data and technology hold immense potential to address local challenges, from mobility and sustainability to public safety and governance. Jan Adriaenssens, an expert in leveraging data-driven solutions for societal impact,... 7 April, 2025
The power of creativity: Innovative campaigns that stand out Creative leaders will share their insights on crafting innovative marketing campaigns that capture attention and drive results. Learn about the strategies, tools, and bold ideas behind successful campaigns that push... 7 April, 2025
The impact of technology in brand management: a case study with Scotta Scotta reveals how technology has transformed their approach to brand management and storytelling. From data-driven insights to digital touchpoints, discover the tools and strategies powering their brand evolution. A real-world... 7 April, 2025
Opening Ceremony Kick off the event with an inspiring and energizing opening ceremony that sets the tone for the days ahead. Join industry pioneers and thought leaders as they share their vision... 7 April, 2025
Tokenización: La clave de la financiación disruptiva para las PYMES en la era digital La tokenización está revolucionando la financiación para pymes al convertir activos en tokens intercambiables mediante blockchain, ofreciendo acceso global al capital, reducción de costes y mayor liquidez. Esta mesa redonda... 7 April, 2025
The rise of agentic architecture: A new era of AI autonomy AI is no longer just a tool—it is evolving into an ecosystem of autonomous, intelligent agents capable of independently performing complex tasks, making decisions, and adapting to changing environments. Agentic... 7 April, 2025
Casos que lo logran: Innovación disruptiva en la empresa Española Se presentarán casos de éxito de empresas españolas que han implementado innovación disruptiva para transformar sus modelos de negocio. A través de ejemplos prácticos, se analizarán las claves que les... 7 April, 2025
Smart destination, perfect stay: tech-driven insights for the future of tourism Dives into the hottest topics in today’s tourism landscape: how artificial intelligence and real-time data are transforming destination marketing, the automation of hotel operations to boost efficiency, hyper-personalized guest experiences,... 7 April, 2025
L’Oréal: A vision of the past, present, and future of leadership In this interview, the former President of L’Oréal Latin America shares his insights on leadership, reflecting on his career, key milestones, and the evolving role of leaders in today’s fast-changing... 7 April, 2025
Attackers don’t break in, they log in Most cyberattacks target people directly and whilst AI will make these attacks easier and more sophisticated, the real cybersecurity battle is human, not technical. Hackers understand human behaviour better than... 7 April, 2025
Bridging digital innovation and sustainability: AI-driven labeling for consumer trust As digital transformation and sustainability converge, consumer trust and transparency are more critical than ever. This session explores how AI-driven labeling and digital strategies enhance engagement in bio-based markets. Dr.... 7 April, 2025
Innovar con IA en España: Qué debes saber sobre regulación, protección de datos y ética Una conversación clave sobre el futuro de la IA en España con la presidenta del Observatorio Ético de la IA y el presidente de la Agencia de Protección de Datos.... 7 April, 2025
Tech-driven operations: Innovative tools transforming global tourism industry At this panel, we will discuss how emerging technologies such as artificial intelligence, big data and automation are redefining the tourism industry. Experts will share real cases of innovative tools... 7 April, 2025
Generative AI and Data governance: friends or foes? Generative AI has revolutionized the way businesses interact with data, making insights more accessible and decision-making faster than ever. However, it also introduces challenges related to data security, accuracy, and... 7 April, 2025
Generative AI and its business applications: success stories Generative AI is transforming the way businesses innovate, optimize operations, and enhance customer experiences. In this keynote, we will explore a real-world success story that demonstrates the power of AI-driven... 7 April, 2025
Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech Descubre cómo el *Strategic Foresight* puede impulsar la innovación y fortalecer la marca en la era tecnológica. Cómo analizar tendencias emergentes, herramientas de anticipación y estrategias para que las empresas... 7 April, 2025
Fighting phishing: How to spot scams before they strike This roundtable brings together cybersecurity experts to discuss the latest phishing threats and tactics. Panelists will share insights on recognizing scams, protecting sensitive information, and staying ahead of cybercriminals. Join... 7 April, 2025
Success stories in manufacturing & industry 5.0 Join industry leaders as they share real-world success stories driving the evolution toward Industry 5.0. Discover how advanced technologies, human-centric innovation, and sustainable practices are reshaping manufacturing. This roundtable explores... 7 April, 2025
La reinvención de la PYME: Líderes disruptores e innovación En esta mesa de debate, directores generales y CEOs de empresas líderes compartirán su visión sobre cómo las pymes pueden reinventarse en un entorno cada vez más competitivo. A través... 7 April, 2025
Mind the AI gap: From hype to business reality How do we move beyond the hype and into execution? Let’s explore the disruptive strategies that drive real AI adoption and business value. This session uncovers the key obstacles: resistance... 7 April, 2025
Cybersecurity in the age of AI, Quantum, and a shifting geoeconomic landscape As AI democratization accelerates and quantum technology emerges, businesses face growing cybersecurity risks amid an evolving socio-political and economic landscape. This interview explores the key challenges and strategies needed to... 7 April, 2025
Decarbonization technologies in the manufacturing industry This talk explores the innovative solutions that are transforming manufacturing processes to reduce carbon emissions. The talk will highlight cutting-edge technologies such as carbon capture, electrification, and renewable energy integration... 7 April, 2025
Navigating AI-Generated content: A CMO’s legal & regulatory playbook CMOs must balance creativity and innovation with regulatory compliance when using generative AI. In this conversation, we will explore key legal risks—from copyright to transparency and privacy—and how to mitigate... 7 April, 2025
El tejido empresarial Español en 2026: Innovar, crecer y conquistar nuevos mercados Se analizará cómo las empresas españolas pueden afrontar los desafíos del futuro a través de la innovación y el crecimiento. Se discutirán las estrategias clave para conquistar nuevos mercados, adaptarse... 7 April, 2025
2026 Cybersecurity trends: Preparing for the next big threat Let’s discuss the most pressing challenges and innovations shaping the future of cybersecurity. Key topics will include privacy-preserving biometric systems and the critical need for post-quantum security in an increasingly... 7 April, 2025
Shaping the future of work: Repsol, Ferrovial, Mango and Gbfoods Leading the Talent into the Future: Trends, Challenges, and Best Practices in a Digital, Dynamic World. This roundtable brings together industry leaders to discuss the evolving landscape of talent management... 7 April, 2025
AIoT and Emobility: Driving the industry 5.0 revolution Leading experts will explore the convergence of AIoT (Artificial Intelligence of Things) and eMobility, shaping the future of Industry 5.0. Discover how these technologies are driving sustainable innovation, enhancing connectivity,... 7 April, 2025
La tecnología al servicio de la PYME. Impulsa tu negocio con IA y Big Data Se analizará cómo las PYMES pueden aprovechar la inteligencia artificial y el big data para optimizar sus procesos, mejorar la toma de decisiones y personalizar sus servicios. A través de... 7 April, 2025
Quantum & AI: Tactical innovation Quantum computing and artificial intelligence are reshaping the way businesses operate, optimize processes, and make strategic decisions. in this talk, we will explore how these technologies converge to solve complex... 7 April, 2025
Mixing Realities: AI-Powered AR/XR experiences for the next decade – Interactive Session As AI continues to shape immersive technologies, the fusion of Augmented Reality (AR), Extended Reality (XR), and Virtual Reality (VR) is redefining how we interact with digital and physical environments.... 7 April, 2025
Internacionalización y competitividad Se explorará cómo las empresas españolas pueden equilibrar la cooperación y la competencia para fortalecer su presencia en el mercado global. A través de estrategias colaborativas y competitivas, se discutirán... 7 April, 2025
PARTOO – El futuro de internet y el comercio conversacional Del SEO al GEO. – La importancia de WhatsApp en la experiencia de compra de los clientes. – Integración WhatsApp + Google 7 April, 2025
Navigating disruption: the strategic partnership between the CEO & CIO with people This roundtable brings together CIOs, CEOs, and HR Directors to discuss how shared leadership drives business transformation. Through the success stories of Securitas and Uriach, we will explore the importance... 7 April, 2025
Insurtech: The future of insurance and risk management This debate will explore the role of AI in transforming the insurance industry, from risk assessment to claims processing. Experts will discuss how insurtech is reshaping business models, driving efficiency,... 7 April, 2025
Mas Orange: A success story in innovation and growth This success story highlights the transformative journey of Mas Orange, showcasing how the company leveraged innovation and strategic vision to achieve remarkable growth. In this exclusive interview, Meinrad Spenger will... 7 April, 2025
Securing the cloud: The new frontier of cyber defense Dive into the critical importance of cloud security in today’s digital age. Experts will explore the latest strategies, technologies, and best practices for protecting cloud environments from evolving cyber threats,... 7 April, 2025
The creative revolution: Generative AI and new processes of creation Explore how generative AI is transforming creative processes across industries. Discover its impact on art, design, and innovation, redefining the boundaries of human imagination. Join the revolution shaping the future... 7 April, 2025
El reto de la autenticidad en la era digital En la era digital, la autenticidad y la humanización se convierten en pilares fundamentales para construir confianza en un mundo dominado por la tecnología. Mientras las empresas y líderes adoptan... 7 April, 2025
Top tech success stories in banking and insurance AI and quantum computing are revolutionizing banking and insurance, driving efficiency, security, and innovation. This roundtable will feature industry leaders sharing real-world success stories, from AI-powered risk assessment to quantum-enhanced... 7 April, 2025
Staying Relevant in the World of Disruptive Innovation The uncomfortable truth is that what got you here won’t get you there. To thrive in this fast-paced world, it’s not enough to adapt—you must actively disrupt. In this talk,you’ll... 7 April, 2025
Beyond the hype: E-Agi, Quantum, Bcis – Grounded realities & risks vs. futuristic long tail projections As businesses navigate the fast evolving landscape of artificial intelligence, terms like E-AGI (Embodied Artificial General Intelligence), quantum computing or Brain Computer Interfaces dominate discussions. But how much of this... 7 April, 2025
The new banking: from transactions to transformations with monex The CEO of Banco Monex shares the success story behind their digital transformation journey. By shifting from a transactional model to a transformative financial platform, Monex is redefining the future... 7 April, 2025
AI & quantum vs. cybercrime: The ultimate battle As cyber threats grow more complex, the race is on to outpace them with cutting-edge technologies. This roundtable brings together experts to explore how AI and quantum computing are becoming... 7 April, 2025
Predictive marketing: Let AI anticipate your customers every move Predictive marketing powered by AI enables brands to anticipate customer behavior, optimize engagement, and drive conversions. In this session, we’ll explore how AI-driven insights can enhance personalization, improve decision-making, and... 7 April, 2025
Innovar o morir: Estrategias clave para las PYMES del futuro En esta sesión se explorarán las tácticas esenciales que las PYMES deben adoptar para garantizar su crecimiento y adaptabilidad en un mundo empresarial que avanza rápidamente. Se discutirán enfoques innovadores,... 7 April, 2025
AI 2.0: From generative models to autonomous systems. Case studies Explore the next frontier of AI, transitioning from generative models to fully autonomous systems. Featuring real-world case studies, it will highlight breakthroughs, challenges, and opportunities for businesses to leverage AI... 7 April, 2025