La atención primaria y la IA: cuidando a los pacientes en el frente Esta mesa redonda abordará el papel transformador de la Inteligencia Artificial en la Atención Primaria de salud. Expertos del ámbito sanitario y tecnológico debatirán sobre los desafíos, oportunidades y consideraciones... 29 abril, 2025
Marketplaces: Unlocking sales potential for SMEs This session will explore how small and medium-sized enterprises (SMEs) can leverage the power of marketplaces to scale sales, enter international markets, test new products, and gain visibility—without the need... 23 abril, 2025
Think global: Strategies to take your E-commerce beyond borders We’ll examine how brands can scale internationally through digital channels and the challenges that come with it. From market validation to content localization, multilingual customer service, logistics costs, and fiscal... 23 abril, 2025
Omnichannel strategies: Bridging the gap with the phygital consumer Today’s consumers move fluidly between physical and digital touchpoints—and expect brands to do the same. This session explores how to deliver truly seamless, personalized experiences across channels, while balancing relevance,... 23 abril, 2025
IA, automation, and last-mile delivery: Reinventing logistics The race for faster, smarter, and more sustainable logistics is accelerating. AI and automation are unlocking unprecedented levels of efficiency in last-mile delivery, creating new business models and reshaping customer... 23 abril, 2025
Social commerce y live shopping: Winning strategies Social commerce and live shopping are reshaping the path to purchase—blending entertainment, community, and conversion. In this session, we’ll explore how brands are embracing these formats to humanize digital experiences,... 23 abril, 2025
Generative IA in ecommerce: Redefining content creation in sales Generative AI is transforming how we create, personalize, and scale content across the entire customer journey. But are we ready to rethink creativity, authorship, and trust in the age of... 23 abril, 2025
Atresmedia & Prisa Group: the branded content for a new era In a media landscape defined by personalization and digital experiences, branded content is taking center stage. Leaders from Atresmedia and Prisa Group share how they’re reinventing storytelling to connect with... 10 abril, 2025
Gen AI and change management: the CMO challenge Generative AI is reshaping the marketing landscape—but with innovation comes the need for strategic change. This panel brings together digital leaders to discuss how companies can navigate organizational transformation, upskill... 10 abril, 2025