Agenda 2024 - DES-SHOW

Empowering innovation with responsible AI

Tue 10

10:20 - 10:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

AI & Data in Action: SCIB Santander’s Journey from PoCs to Impact

Tue 10

10:20 - 11:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

E-Commerce 2030: Trends and opportunities

Tue 10

10:30 - 10:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

YECO – De la Crisis Global al Éxito Digital: tequila, estrategia, e-commerce

Tue 10

10:30 - 11:10

España Empresa Digital by Lenovo

Language: Simultaneus translation

Impulsando el crecimiento europeo: innovación, sostenibilidad y digitalización con el apoyo del Fondo Europeo de Inversión y Santander Growth

Tue 10

10:30 - 11:30

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – Tourism | Sports & Entertainment

Tue 10

10:40 - 11:00

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

MasOrange: investment and innovation for business transformation

Tue 10

10:40 - 11:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCloud & MulticloudCybersecurity

Defending the cloud: strategies to combat insider threats and negligence

Tue 10

10:40 - 11:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

DS BELMEX – Tecnología, Evolución y Transcendencia: soluciones digitales para transformar industrias y sociedades

AI-powered marketing: bridging creativity and human insight

Tue 10

10:40 - 11:10

Auditorium T-Systems

Language: Simultaneus translation

Banking & InsuranceArtificial Intelligence

Insurtech: The future of insurance and risk management

Tue 10

10:45 - 11:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

11:00 - 11:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SAPTIVA – Stop Outsourcing Intelligence: Latam’s Bet on AI Sovereignty

Tue 10

11:00 - 11:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Staying Relevant in the World of Disruptive Innovation

Tue 10

11:00 - 11:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership SummitArtificial IntelligenceQuantum

Large Quantitative Models (LQMs): AI beyond LLMs

Tue 10

11:00 - 11:20

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

Cybersecurity

Cybersecurity through the lens of business transformation

Tue 10

11:00 - 11:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

Automatización vs Humanización: En busca del equilibrio perfecto

Tue 10

11:10 - 11:40

Auditorium T-Systems

Language: Simultaneus translation

Banking & Insurance

Top tech success stories in banking and insurance

Tue 10

11:10 - 11:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Internacionalización y competitividad

Tue 10

11:20 - 11:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership SummitCybersecurity

Everyday cyber: building a culture of digital safety

Tue 10

11:20 - 11:40

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

Cybersecurity

Un ecosistema de confianza para la ciberseguridad: colaboración público-privada en acción

Tue 10

11:20 - 11:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Mixing realities: AI-powered AR/XR experiences for the next decade

Tue 10

11:30 - 11:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

GRUPO AIRE – Cómo la Inteligencia Artificial Transformó la Experiencia de Atención al Cliente en Grupo Aire

Tue 10

11:30 - 12:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AYUNTAMIENTO DE MÁLAGA – Presentación Startups – Polo Nacional de Contenidos Digitales

Tue 10

11:40 - 11:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceMarTech

Convierte mejor, protege siempre: El nuevo escenario del retail

Tue 10

11:45 - 12:00

Blue Innovation Theatre

Language: Simultaneus translation

Innovation Talks

PARTOO – El futuro de internet y el comercio conversacional

Tue 10

11:50 - 12:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Navigating AI-Generated content: A CMO’s legal & regulatory playbook

Tue 10

11:50 - 12:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

El tejido empresarial Español en 2026: Innovar, crecer y conquistar nuevos mercados

Tue 10

11:50 - 12:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

Generative IA in ecommerce: Redefining content creation in sales

Tue 10

12:00 - 12:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MANAGE ENGINE – Defending the Cloud: Strategies to Combat Insider Threats and Negligence

Tue 10

12:00 - 12:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Navigating disruption: the strategic partnership between the CEO & CHRO

Tue 10

12:00 - 12:20

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Ethics, Governance & Competitiveness + ESG

Plastronics: Ai-driven devices by intelligent plastic parts

Tue 10

12:00 - 12:20

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Cybersecurity in the age of AI, Quantum, and a shifting geoeconomic landscape

Tue 10

12:00 - 13:00

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

FIVECLM – Innovación y Desarrollo en Castilla-La Mancha

Tue 10

12:10 - 12:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Voices of the future: virtual assistants and synthetic speech in smart speakers

Tue 10

12:15 - 12:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

COAB – Camino a la Hiperautomatización

Tue 10

12:20 - 12:40

Auditorium T-Systems

Premium VIP Pass

Manufacturing & Industry 5.0

Industrial property and industry 5.0: the protection of applied art

Tue 10

12:20 - 13:00

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

2026 Cybersecurity trends: Preparing for the next big threat

Tue 10

12:20 - 13:10

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Shaping the future of work: Securitas, Repsol, Ferrovial, Mango and Gbfoods

Tue 10

12:30 - 12:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TWENIX – Más allá del miedo al inglés: Cómo potenciar el talento tecnológico español en la era IA

Tue 10

12:30 - 12:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Strategic foresight: Estrategia corporativa de innovación y marca en la Era tech

Tue 10

12:40 - 13:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Generative AI and its business applications: success stories

Tue 10

12:40 - 13:20

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0Artificial IntelligenceIoT

La IA: herramienta clave y tranversal para la industria

Tue 10

12:40 - 13:20

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CDO SummitRetail Tech FestArtificial IntelligenceData

Predictive AI: The challenge of responsible personalization

Tue 10

12:45 - 13:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

FHIOS – La nueva élite directiva no habla solo de negocio: habla en datos, con ética y cultura

Tue 10

12:50 - 13:20

España Empresa Digital by Lenovo

Language: Simultaneus translation

TODO EN CLOUD – El FinOps para todos – Como un proveedor de servicios Cloud propone implementar FinOps de manera pragmática

La reinvención de la PYME: Líderes disruptores e innovación

Tue 10

13:00 - 13:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

AEMEES – México presente

Tue 10

13:00 - 13:15

Green Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

13:00 - 13:20

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Conversación Leeters Recruitment & Oracle: revolucionando la selección de talento con inteligencia artificial y la tecnología Cloud Oracle

Pull&Bear en TikTok, una nueva forma de conectar con la comunidad

Tue 10

13:00 - 13:40

Auditorium Oracle

Language: Simultaneus translation

Security & DefenceCybersecurity

Fighting phishing: How to spot scams before they strike

Tue 10

13:10 - 13:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

Transformación digital en el ámbito de recursos humanos

Tue 10

13:15 - 13:30

Blue Innovation Theatre

All type of tickets

Innovation Talks

SOSAFE – Ciberdelincuencia en 2025: una mirada al futuro basada en los datos.

Tue 10

13:20 - 13:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

CMO SummitDataGen AI/ Multimodal Content Generation

The creative revolution: Generative AI and new processes of creation

Tue 10

13:20 - 13:40

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

Artificial IntelligencePyme Digital

Tue 10

13:20 - 14:00

Auditorium T-Systems

Language: Simultaneus translation

Manufacturing & Industry 5.0

Success stories in manufacturing & industry 5.0

Tue 10

13:30 - 13:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

SARENET – Ciberseguridad en el sector del retail

Tue 10

13:40 - 14:00

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

L’Oréal: A vision of the past, present, and future of leadership

Tue 10

13:40 - 14:00

Auditorium Oracle

Language: Simultaneus translation

Cybersecurity

Attackers don’t break in, they log in

Tue 10

13:40 - 14:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Bridging digital innovation and sustainability: AI-driven labeling for consumer trust

Tue 10

13:40 - 14:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

España Pyme Digital

Innovar con IA en España: Qué debes saber sobre regulación, protección de datos y ética

Tue 10

13:45 - 14:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

STRATESYS – Creatividad con propósito: Cuando las campañas importan

Tue 10

15:30 - 15:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

LEMON LEARNING – Plataforma de Adopción Digital / Digital Adoption Platform

Tue 10

15:30 - 15:50

Auditorium Oracle

Language: Simultaneus translation

Generative AI and Data governance: friends or foes?

Tue 10

15:30 - 15:50

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

BEKO Europe, a branding success story: designing homes that put people at the center

Tue 10

15:30 - 15:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FestAgencies & BrandseCommerce

TikTok Shop, el comercio del futuro, impulsado por el Discovery Commerce

Tue 10

15:30 - 16:00

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Operaciones impulsadas por la tecnología: herramientas innovadoras que transforman la industria turística global

Tue 10

15:30 - 16:00

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

WOMAN FORWARD – AI + Equality: The new frontier of business value. How artificial intelligence and a culture of equal opportunity can transform your company from within

Leading digital transformation in an exponential tech era

Tue 10

15:30 - 16:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

Somos Misión: startups que transforman sectores estratégicos

Tue 10

15:45 - 16:00

Green Innovation Theatre

MOVOPACK – Reusable packaging as an asset for your brand

Tue 10

15:45 - 16:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

15:50 - 16:10

Auditorium Oracle

Language: Simultaneus translation

The rise of agentic architecture: A new era of AI autonomy

Tue 10

15:50 - 16:10

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

The impact of technology in brand management: a case study with Scotta

Tue 10

15:50 - 16:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

CMO SummitRetail Tech FesteCommerce

Social commerce y live shopping: Winning strategies

Tue 10

16:00 - 16:10

Auditorium T-Systems

Premium VIP Pass

Language: Simultaneus translation

Tourism and Hospitality

Nuevos modelos de gestión y promoción turística: Andalusian crush

Tue 10

16:00 - 16:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NOKIA – Private 5G: Enabling the Digital transformation of mission critical industries and public sectors

Tue 10

16:00 - 16:20

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

El impacto de la IA en las entidades financieras

Tue 10

16:00 - 16:30

España Empresa Digital by Lenovo

Language: Simultaneus translation

Casos que lo logran: Innovación disruptiva en la empresa Española

Tue 10

16:00 - 17:00

Green Innovation Theatre

All type of tickets

The Scale-up World Summit!

STARTUPS THE SCALE UP! – Banking & Insurance | Manufacturing

Tue 10

16:10 - 16:30

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Smart destination, perfect stay: tech-driven insights for the future of tourism

Tue 10

16:10 - 16:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Case study: AI regulation for European brands

Tue 10

16:10 - 16:40

Auditorium Oracle

Language: Simultaneus translation

The CDO as the architect of business success in the AI era

Tue 10

16:15 - 16:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

TIMETAC

Tue 10

16:20 - 16:30

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation

CEO & Leadership Summit

IA: Tendencias globales y competitividad local

Tue 10

16:30 - 16:40

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

Unified payments, the core of your omnichannel strategy

Tue 10

16:30 - 16:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

HPE ARUBA – Conectando tu presente, impulsando tu futuro

Tue 10

16:30 - 16:50

España Empresa Digital by Lenovo

Language: Simultaneus translation

Aumentar la productividad y la automatización con agentes de IA

Tue 10

16:30 - 17:00

Auditorium T-Systems

Language: Simultaneus translation

Tourism and Hospitality

Hospitalidad reinventada: tendencias digitales que redefinen la experiencia del huésped

Tue 10

16:30 - 17:00

Main Auditorium ADA

Language: Simultaneus translation

Tech future: Innovation and critical thinking

Tue 10

16:30 - 17:00

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

TOTALTECH – CODE EXTINCTION: How SPARTANE AI Generates Enterprise Software in 20 Minutes That Took Competitors 20 Years to Build

The power of creativity: Innovative campaigns that stand out

Tue 10

16:40 - 17:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceInnovation Talks

The future of digital payments is now

Tue 10

16:40 - 17:00

Auditorium Oracle

Premium VIP Pass

Language: Simultaneus translation

CDO Summit

Plataforma de datos e IA de RFEA para mejora del rendimiento deportivo

Tue 10

16:45 - 17:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NAMIRAL – Empowering Digital Trust Transformation

Tue 10

16:50 - 17:20

España Empresa Digital by Lenovo

All type of tickets

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalArtificial Intelligence

La IA como transformadora de negocios: los casos de éxito de Eventim/Entradas.com y Sixminds

Tue 10

17:00 - 17:10

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceEthics, Governance & Competitiveness + ESG

Compliance en la normativa de Comercio Electrónico

Tue 10

17:00 - 17:15

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

Tue 10

17:00 - 17:20

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Solving Local Challenges with Data & Technology

Tue 10

17:00 - 17:20

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports revolution: Lights and shadows where tech meets the stage

Tue 10

17:00 - 17:20

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

La transformación digital en las administraciones públicas: impulso clave para el futuro

Tue 10

17:00 - 17:40

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Hacia una Andalucía 100% digital, inclusiva y competitiva

Tue 10

17:10 - 17:50

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerceEthics, Governance & Competitiveness + ESG

Construir confianza online en la era de la desconfianza digital

Tue 10

17:15 - 17:30

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

MONEX – Simplificando el Futuro de los Pagos Globales

Tue 10

17:20 - 17:40

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Marrying an AI: exploring the future of human–machine relationships

Tue 10

17:20 - 17:50

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

Opening Ceremony

Tue 10

17:20 - 17:50

Auditorium Oracle

Language: Simultaneus translation

CDO SummitData

Success stories: Companies using AI and data to reinvert themselves

Tue 10

17:20 - 18:00

España Empresa Digital by Lenovo

Language: Simultaneus translation

CHR SummitEspaña Pyme DigitalPyme Digital

Innovación en la transformación digital cultural e IA en España: casos de éxito

Tue 10

17:30 - 17:45

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

NETMX – Contextual Foot-Traffic Intelligence: From Presence to Performance

Tue 10

17:40 - 18:00

Digital Marketing Planet by Clear Channel

All type of tickets

Language: Simultaneus translation

Diageo: A marketing innovation success story

Tue 10

17:40 - 18:10

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

Entertainment & sports contents: How the tech context impacts creation

Tue 10

17:45 - 18:00

Blue Innovation Theatre

All type of tickets

Language: Simultaneus translation

Innovation Talks

RINGOVER – IA en Ventas y CX: Del hype al impacto real

Tue 10

17:50 - 18:00

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FesteCommerce

5 tips for sustainable shipping and delivery

Tue 10

17:50 - 18:10

Main Auditorium ADA

Language: Simultaneus translation

CEO & Leadership Summit

The Imec story: 40 years of semiconductor innovation & future plans in Spain

Tue 10

17:50 - 18:10

Auditorium Oracle

Language: Simultaneus translation

From data to AI: Building a scalable AI strategy

Tue 10

18:00 - 18:30

Digital Marketing Planet by Clear Channel

Language: Simultaneus translation

Smart retail: The digital revolution in commercial spaces

Tue 10

18:00 - 18:30

Retail Tech Fest Auditorium

All type of tickets

Language: Simultaneus translation

Retail Tech FestArtificial IntelligenceeCommerce

IA, automation, and last-mile delivery: Reinventing logistics

Tue 10

18:10 - 18:30

Auditorium T-Systems

Language: Simultaneus translation

Entertainment & Sport

AI innovation in music and regulatory challenges

Tue 10

18:10 - 18:30

Auditorium Oracle

Language: Simultaneus translation

CDO SummitArtificial Intelligence

Gen AI: assessing your company maturity & adoption

Tue 10

18:10 - 18:40

Main Auditorium ADA

Premium VIP Pass

Language: Simultaneus translation