2020 sets the stage for a decade of unprecedented changes. 2020 has been a year that saw the speed of change increase by factors no one could have expected back in January. Businesses pivoted literally from one day to the next like never before. Organizations set aside hesitations and made bold decisions focusing on innovative technologies and strategies to respond to the crisis. Having done it all year to ensure survival, we expect to see businesses continue to move fast and implement decisions at lightning speed.Read more
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions.
If you want to know more about it, we invite you to click here.Read more
Estamos inmersos en un capítulo de la historia, que las próximas generaciones, observarán desde la distancia temporal, pero que dará sentido a muchas de las realidades que vivirán. La pandemia del COVID-19 es una de esas crisis que moldean la historia, un catalizador que acelerará tanto la magnitud como la velocidad de los cambios.Read more
People have been forced to work from home due to the Covid-19. There are a lot of digital tools to work remotely and, for that reason, maintaining digital relationship with clients or workmates is not a problem nowadays. And it is not a problem either working from home if your business has all the information in the cloud.Read more
The Covid-19 crisis has created the biggest experiment of digitalization and teleworking. With all the people at home to protect themselves from the virus, employees have to telecommuting and children’s education has been cancelled. But why children cannot continue their education from their homes with all the technology we have nowadays? Due to the digital divide. At least, this is what is happening in Spain these days.Read more
We are living in an unusual situation due to the Covid-19 crisis. But in this situation, technology emerges as a solution in these difficult times. More than 300 technology firms present every year at DES their most innovative solutions to promote digitalization between companies. Firms that, these days, are offering their technology to fight Covid-19.Read more
The Covid-19 pandemic has forced many employees to work from home. Although some companies have already implemented the possibility of teleworking before the coronavirus crisis, but most of them have had problems to move their entire workforce from their offices at the headquarters to working from their homes. Here we have five advices to telecommuting and to be more productive:Read more
The European Commission estimates that in two years 45% of employments will be related to the digital environment. Nowadays, only the 30% of the 7 million of people that work in the TIC sector in Europe are women. Why aren’t there more women in tech?Read more
CRM strategy? Many businesses have a Customer Relation Management (CRM) system and maybe you are familiar with the expression. However, there are few who really know how to use. What is the aim of CRM systems? To potentiate the automation of the sales process, no matter what kind of system you may choose.
How to implement in your organization a correct CRM strategy? Read 4 useful tips to do it succesfully and potentiate the automation process.Read more