13-15 JUNE 2023

Paula Rodríguez Valverde


Business Development Director



With a degree in Law, with innate communication skills and the ability to adapt to change, she has more than 15 years of experience in marketing and sales departments. After three years in the judicial and fiscal career, she decided to develop professionally in companies such as 014 Media and Groupalia and Groupon, always in sales and customer management departments. The latter two became her catapults into the digital world, where she achieved several turnover records, actively contributing to its growth. Results-oriented, persistent and always thinking about moving to the next level, in 2012 she became part of a newborn in Spain, Webloyalty, actively contributing to its development and exceeding the objectives set for several consecutive years. It is from 2018, when contributing to the growth of the team and after having passed her stage as Senior Manager, she starts her path as Business Development Director.