Position:

LUIS BRAVO MARTINS is Chief Marketing Officer at KIT-AR, an industrial augmented reality startup. Luis started working with immersive technologies in 2014 and since then he’s been promoting both the opportunities and challenges the metaverse brings for businesses and society as a whole. He is currently an advisor to several industry organizations including Techstars, SXSW and the VR/AR Association, besides being vice-President at XR Safety Initiative Europe and President at APDC’s Metaverse section. He is also co-author of “Metaversed – See Beyond the Hype”, published by Wiley in 2023.