Jose Ignacio Puente has over 15 years of experience in the global automotive industry, formerly leading mobile product strategy for Cox Automotive. He pioneered car subscriptions by launching Flexdrive, a software and service mobility business in 2014. He led the company’s growth to become the global market leader with operations in North America, the Nordics, and the EU. The company had significant commercial relationships with Lyft, Hyundai Capital America, and Santander Consumer Finance. Since 2022, Jose Ignacio Puente has been the CEO of Ulity (Santander Consumer Mobility Services), the new business from Santander Group focused on car subscription and mobility services.