11-13 JUNE 2024

José Luis Casal


Board member


Better Business for a Better World

As they say, an expert in digital business models, but above all, a “Betanceiro”, entrepreneur, and lifelong learner. In love with humanity, marketing, finance, and innovation. I firmly believe in innovation and creativity as a solution to most problems, and I staunchly defend the entrepreneurial culture as the only economic model for constant improvement and wealth creation. With over 20 years of experience advising companies on marketing, strategy, innovation, and digital transformation. Co-founder of several projects, member of the board and advisory board of several technology companies and startups such as Bookker, Kabel, Taalentfy, Wallview, Atlas Tecnológico, and Notbound. Professor of New Business Models as well as Marketing & Strategy at Universitat de Barcelona (IL3), EAE Business School, Universidad Complutense de Madrid, as well as in FOM’s Master of Industry 4.0 at its various campuses. Member of the Advisory Board of LUAFund. Collaborator in the media.