As Global Head of Media Experience (Mx) Activation, Jon Waite is responsible for setting Havas Media Group’s approach to in-channel planning and media measurement. His role brings to life the ‘3Cs’ at the core of Havas Media Group’s proprietary media planning process, deploying strategy that brings connection, context and content to clients and consumers across each media channel.
Jon is a veteran of the industry, with over 13 years of experience at media agencies leading product and strategy development. Prior to joining Havas, Jon most recently was responsible for global partnerships at Dentsu International, where he developed innovative and transformational solutions to redefine planning and measurement amidst ‘The Attention Economy.’
As a media planner at heart, Jon enjoys getting ‘under the hood’ into the new tools, such as nascent eye-tracking technology, that can serve more meaningful media experiences. Jon is based in London, and outside of work can be found spending time with his two young children and undertaking DIY house improvement projects.