CEO and founder of INCIPY Digital Disruption Partner Advisor and founder of Inesdi, Digital Business School (Grupo Planeta). Advisor at Three Points The School for Digital Business, Indigital Advantage and Adigital Asociación Española de la Economía Digital, as well as investor in different startups such as Womenalia, Increnta, Bebé de París… She has been an innovation advisor at ALSA. With more than 30 years of experience in the development and management of new business areas, in the internet, publishing-communication, financial, leisure-tourism and e-commerce sectors. She has been CEO of the e-commerce division of Grupo Planeta, President of the MuchoViaje.com group and Director of Marketing and Innovation at Deutsche Bank. Lecturer and speaker at different forums and events on economy and digital transformation. Digital Talent Award 2016 by FEED. She writes for the blogs mujeresconsejeras.com and “Líderes Digitales” in Expansion.com.