Jimmy Pons has built his professional and personal career by developing projects that encompass the human aspect, sustainability, and technological advancements. He has been involved in internet businesses since 1996, with over 25 years of experience in innovative tourism projects in Spain and Latin America. He is a professor at business schools, teaching subjects such as innovation, digital transformation, sustainability, web3, customer experience, and emotional intelligence in the tourism sector. Currently, he is conducting research and developing projects on how artificial intelligence, sustainable blockchain, cryptocurrencies, metaverses, and NFTs will impact the tourism industry. He is also the co-founder of the NFT Management System (https://nft-ms.com/), a management tool for web3 marketing campaigns.