Iñigo Hernández

Iñigo, an economist with a master’s degree in eBusiness from IE Business School, is an esteemed professional in the field of business. Currently serving as the Chief Marketing Officer (CMO) of Optima Mayores, the leading equity release solutions company in Spain, Iñigo plays a pivotal role in driving the organization’s success. Additionally, he holds a position on the board of EPPARG, the primary trade body representing home equity release providers in Europe.

With over 20 years of marketing experience, Iñigo’s expertise lies in generating demand within emerging markets, particularly for individuals aged 65 and above. His dedication to this niche market has spanned the past 13 years, contributing significantly to the growth and recognition of his organization.