13-15 JUNE 2023

Esther Azcano


Head of SEO & CRO


Habitant, a Globant Division

With more than 12 years of experience, in HABITANT Esther leads the SEO&CRO Department (within the Digital Sales area) in a strategic way since the beginning of the company.

With a degree in Business Administration and Management (Asturias & UK), she began her digital career at iProspect Spain, as an SEO analyst for clients such as Johnson&Johnson, Grupo Mahou & San Miguel and BMW for 3 years.

She currently drives a department of 16 SEO consultants, adding value in both national projects – Coca-Cola, LaLiga – and international projects – BBVA, Iberdrola, Securitas Direct or Disney.

She also teaches at different business schools such as Webpositer, Digital Innovation Center, KSchool, ENYD or EDIT Portugal. She has also been a speaker at events specialized in Digital Marketing such as International Search Summit, Clinic SEO or Ensalada SEO.