Esther Azcano, Head of Digital Sales at Globant Create, leads the team of over 50 people that make up the company’s digital strategy team, responsible for orchestrating all digital areas involved in the full-funnel online sales process.
She designs from upper-funnel strategies (closely tied to disciplines such as organic positioning, content, creativity, and digital advertising, with goals of visibility, conversion, and acquisition) to CRM & Marketing Automation strategies with objectives of loyalty and engagement.
As a member of the Management Committee, her leadership and strategic thinking have helped fulfill the business cases of major national and international clients such as BBVA, LaLiga, McDonald’s, Endesa, and Samsung.
Esther is also a professor at business schools such as KSchool, EDIT, ENYD, DIC, Webpositer, and Carlos III University. She has participated as a speaker at conferences such as OMExpo, Clinic SEO, International Search Summit, and previous editions of DES.