After decades in marketing, David saw that demographics weren’t working. After all, nobody acts their age, gender roles are blurring, and our income doesn’t change what’s in our hearts.
So he set out to create the first global inventory of core human values. Because only our values reveal what drives our decisions. Now, after 750,000 surveys in 152 languages, even marketing textbooks have been revised to include valuegraphics. We can finally use values-driven data to understand and influence people, anywhere on earth.
Today, organizations like PayPal, Lululemon and the United Nations Foundation connect with people at the level of instinct by honoring their values. And David’s speaking engagements, books, and ideas attract innovative thinkers from all around the world.