Co-founder and CEO of dissimility. After more than 15 years in the events sector, I founded dissimility, an experiential marketing agency where we create innovative and disruptive events with a strong strategic profile. I believe that events are one of the most powerful communication tools, where elements such as design, strategy, storytelling, rigour in execution and a high technological profile work as an ecosystem to achieve high-level productions and thus have a definitive impact on our audiences. We have designed experiences for clients such as Google, Netflix, LaLiga or Adobe, among others, with hybridisation or digitalisation formulas and materialising the creative concepts from the strategy to achieve a unique and effective experience. In a decade of experience, dissimility has managed to position itself among the top five Spanish agencies most valued by clients.