13-15 JUNE 2023

Antonella Rodogno


Co Founder and CPO


Approaching Cultures

Trained in audiovisual production and events, in 2014 we founded Approaching Cultures (Chinespain) with the aim of opening Spain to a new type of quality tourist that is difficult to access but, that we all love, the Chinese. 9 years in charge of Chinespain have allowed me to know first-hand what the Chinese client wants, without detours or smoke, and what is necessary to do to attract him. Knowledge of the client and its environment, Technology, strategic partners, and above all a team that managed to overcome a pandemic (whose focus was China), have led me to lead a project for one of the most important companies in Spain, turning what started being a small Spanish OTA in a company that helps the West to open up to China