13-15 JUNE 2023

Alvaro Gaviño González


BEhavioral Economics Principal Manager



Álvaro Gaviño is Behavioral Economics Principal Manager at BBVA and General Director of CEMAD’s Behavioral Economics Observatory. His current focus is on the creation and growth of the bank’s behavioral economics department and the joint exploitation of this discipline with AI capabilities. As a computer engineer specialized in AI, he launched the B.E.L.A. (Behavioral Economics Learning Algorithm) project, improving digital marketing results by merging AI and behavioral economics.

His extensive professional experience allows him to apply this discipline in various contexts, including marketing, communication, and defining the bank’s products and services value propositions.

Gaviño also shares his knowledge via the Behavioral Economics Observatory and as a professor in several programs. He teaches postgraduate courses at institutions such as the Complutense University, ESADE, ESIC, UDIMA, and the University of Málaga, among other institutions.