13-15 JUNE 2023

Alfonso Álvarez Prieto


General Manager & Founder


Scentmate by Firmenich

Alfonso Álvarez Prieto has extensive experience in both the retail sector and in banking and technology consulting. His training combines high-level engineering and business development, which makes him a benchmark in the technology sector. He started his career on the perfumery business as Director of BD and quickly evolved to become the GM and Founder of Scentmate, a New business model that is revolutionizing the industry.

At the moment Alfonso is Director Business Development at Firmenich and General Manager & Founder Scentmate by Firmenich..