13-15 JUNE 2023
MÁLAGA - FYCMA

Urban Sports Club – The future of sport goes through technology

  • 15/06/2022
  • 16:00 - 16:15
  • Digital Demo Stage
  • Comparte esta sesión:

Recent events have changed us. Lifestyle and consumer habits have been transformed and are evolving faster than ever before. Consumers demand unlimited choice, immediacy, agility, flexibility, memorable experiences, excellent service. Technology and data have become indispensable tools for the survival of any business.
In the corporate ecosystem, we have adopted in record time the possibility of working in hybrid format, digital nomads are growing and there is a boom of entrepreneurs and freelancers. How has sport adapted to this new reality? What role should technology play in the new sports practices? How has sport adapted to the generation of the “where, when and how I want”?
Urban Sports Club, leading provider of flexible sports memberships for companies and individuals, shares its predictions for the future of sport.

Speakers

Liz Andrews

Liz Andrews

Managing Director Iberia

Urban Sports Club