Total Transformation Program. A (good) private equity story

A global company in the entertainment sector with a high degree of decentralization. A private equity firm with an ambitious goal of creating value within 5 years by completely transforming the company. An IT department at a minimum. A non-existent digital transformation department. A first year with almost no revenue (and investment) due to the covid effect. And a tremendously competitive digital talent market.

Welcome to the perfect storm. How to change everything at the same time and for now in a complex environment…, without dying trying.