11-13 JUNE 2024

Total Transformation Program. A (good) private equity story

  • 14/06/2023
  • 17:10 - 17:30
  • Auditorium VMWARE
  • Premium VIP Pass
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A global company in the entertainment sector with a high degree of decentralization. A private equity firm with an ambitious goal of creating value within 5 years by completely transforming the company. An IT department at a minimum. A non-existent digital transformation department. A first year with almost no revenue (and investment) due to the covid effect. And a tremendously competitive digital talent market.

Welcome to the perfect storm. How to change everything at the same time and for now in a complex environment…, without dying trying.


Óscar García Oltra

Óscar García Oltra

Chief Digital Officer (CDO)

Parques Reunidos


Eduardo Lorente

Eduardo Lorente

CEO Spain