11-13 JUNE 2024 MÁLAGA - FYCMA

The Wellness Center of the Future

Thu 15 Jun | 13:20 - 13:40

In this session we will explain how, thanks to the Telefónica Tech solutions that have enabled video analytics and Artificial Intelligence (AI) implemented in the GoFit centers. This will allow us to optimize the facilities, maximize investments and improve the service offered to customers. The implemented system provides detailed and anonymized information on the movement of customers in the different areas of the gym. In addition, it also provides information on the flow, heat maps, route sequences and demographic profiling to enrich the user experience and guide business decisions thanks to the data collected.

Esther Cardenal

Esther Cardenal

Senior Product Manager de Telefónica Tech AI of Things

Telefónica Tech

Antonio López-Esparza García

Antonio López-Esparza García

Board Member & Non Executive Director

Senior Retail & FoodService Executive