11-13 JUNE 2024 | MÁLAGA - FYCMA

The perfect mix: Behavioral Economics + Artificial Intelligence + Digital Marketing

Tue 13 Jun | 15:30 - 15:50

How BBVA is industrialising the use of behavioral economics through AI to be more effective on digital marketing campaigns, while bothering less its users becoming more salient and relevant for them.


Alvaro Gaviño González

Alvaro Gaviño González

Behavioral Economics Principal Manager


Alezeya Sánchez Lizcano

Alezeya Sánchez Lizcano

Managing Partner

PKO Music Group