The new Marketing era: technologies breaking the digital frontier

Advances in technology, artificial intelligence, big data, the Internet and the expansion of networks are creating a revolution in marketing, resulting in the deepening of customer relationships and the continuous expansion of the service economy.

From the rise of AI and data-driven decision making to the immersive experiences of virtual and augmented reality, today marketers can engage customers on a deeper level.

We delve into the evolving role of the people beyond the technology, the rise of ethical storytelling and the growing emphasis on ethical and sustainable practices. As we venture into the metaverse and embrace multisensory marketing, the future beckons us to reimagine the possibilities and forge ahead with innovation and purpose.