11-13 JUNE 2024 | MÁLAGA - FYCMA

The Future Market Will Be Fluid: Diversification and Share of Wallet

Tue 11 Jun | 17:50 - 18:10

The market is expected to undergo a shift towards fluidity, where traditional market boundaries will gradually blur. Companies will expand their product portfolios while vying for a share of the consumer’s budget, known as the ‘share of wallet’. A significant 58% of households express a willingness to prioritize saving for items of greater value, indicating a readiness to forego certain purchases in favor of more valuable ones.Discover the key insights that any marketing leader needs to know about the market trends in the exponential technolgies era..