13-15 JUNE 2023
MÁLAGA - FYCMA

The end of marketing as we know it. How to build brands in the era of experience economy?

  • 14/06/2022
  • 12:40 - 13:10
  • Digital Marketing Planet
  • Comparte esta sesión:

Today’s consumers became professional buyers immune to traditional advertising. We have seen the economic value creation shifting from products to services and now to experiences. So we will unpack the roadmap to win in the experience economy and stay relevant with examples: 1. Connected Data 2. Connected Experience Design 3. Service as a Growth Engine 4. Excellence in Delivery. Tips on how to make it all happen.

Speakers

Mine Dogan

Mine Dogan

Customer Transformation Director, EMEA

Oracle

Moderator:

Alezeya Sánchez

Alezeya Sánchez

Events Manager

Netmedia Group International