11-13 JUNE 2024

The Digital Marketing as an Accelerator of Business Transformation, but… Will it be Enough?

  • 15/06/2023
  • 10:40 - 11:00
  • Digital Marketing Planet
  • Comparte esta sesión:

There is no doubt that digital marketing is serving as a catalyst, as a driver of change in the transformation of numerous companies. And yet, many are not achieving it. What lies behind these obstacles?
We will explore how, while digital tools and strategies are important, it is crucial to address broader aspects such as culture, leadership, and processes to achieve true business transformation. A talk primarily for executives or business owners who are immersed in a significant evolution of their business models, organization, and the role of people.


Guillermo Rius Barraguer

Guillermo Rius Barraguer


The Valley Digital Business School


Alezeya Sánchez Lizcano

Alezeya Sánchez Lizcano

Managing Partner

PKO Music Group