The connected customer – How CRM strategies and tech support new customer demands

Are you ready for the connected customer? In the wake of customers’ accelerated shift towards digitalisation, an irreversible change has taken place: the customer is now connected to the world, and, by extension, to your brand. In this talk redk will present it’s 2023 report “The connected Customer”, in collaboration with IDG research, where we discuss relevant trends on consumer behaviour and how brands can get ready to deliver a modern CRM strategy.