11-13 JUNE 2024
MÁLAGA - FYCMA

The connected customer – How CRM strategies and tech support new customer demands

  • 13/06/2023
  • 16:50 - 17:10
  • Digital Marketing Planet
  • Comparte esta sesión:

Are you ready for the connected customer? In the wake of customers’ accelerated shift towards digitalisation, an irreversible change has taken place: the customer is now connected to the world, and, by extension, to your brand. In this talk redk will present it’s 2023 report “The connected Customer”, in collaboration with IDG research, where we discuss relevant trends on consumer behaviour and how brands can get ready to deliver a modern CRM strategy.

Speakers

Miguel Magán

Miguel Magán

General Manager Spain

RedK

Hideki E Hashimura

Hideki E Hashimura

Head of CRM Strategy and CMO

RedK CRM Transformation

Moderator:

Alezeya Sánchez Lizcano

Alezeya Sánchez Lizcano

Managing Partner

PKO Music Group