13-15 JUNE 2023
MÁLAGA - FYCMA

Retail Media: the opportunity to sell better and more

  • 15/06/2022
  • 10:00 - 10:40
  • Digital Marketing Planet
  • Comparte esta sesión:

Retail media is the most emerging areas within the media and marketing industries. The exponential growth on ecommerce opened a land of opportunity for the brands. the dawn of the cookieless era poses a huge challenge where data plays a critical role and requires retailers to adapt tin sharing information about what happens in their sites, opening up an additional monetization channel for them. Retail media becomes the perfect convergence between impact and purchase.

Speakers

Alyona Dvornikova

Alyona Dvornikova

eCommerce & Paid Media Coordinator Manager EMEA & South America

Beam Suntory

Leticia Herrero

Leticia Herrero

Client Partner

ProfitLogiQ

Moderator:

Salvatore Cóspito

Salvatore Cóspito

Editorial Board & Programmatic TV

Programmatic Spain