Reputational Crisis: predicting and managing the spread and severity of bad reputation using #ai

A strong reputation brings in business, attracts talent, sets us apart from competitors, and enhances corporate valuation. However, digital bad reputation is not just the opposite; it is much worse. Bad reputation exhibits a higher spread rate, greater severity level, increased durability ratio, and even higher credibility and potential for mutation. In this session, we will present a 4-step model utilizing #AI that can predict, manage, and monitor bad reputation, and improve digital business performance.