13-15 JUNE 2023

Reputational Crisis: predicting and managing the spread and severity of bad reputation using #ai

  • 14/06/2023
  • 13:20 - 13:40
  • Inspiration Theatre
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A strong reputation brings in business, attracts talent, sets us apart from competitors, and enhances corporate valuation. However, digital bad reputation is not just the opposite; it is much worse. Bad reputation exhibits a higher spread rate, greater severity level, increased durability ratio, and even higher credibility and potential for mutation. In this session, we will present a 4-step model utilizing #AI that can predict, manage, and monitor bad reputation, and improve digital business performance.


David López

David López

Managing Partner

FHIOS Smart Knowledge


Magnus Melander

Magnus Melander

Evengelist & Co-founder