13-15 JUNE 2023
MÁLAGA - FYCMA

Reinventing Digital Sales in a cookie-less world

  • 14/06/2022
  • 17:30 - 17:50
  • Digital Marketing Planet
  • Comparte esta sesión:

Everybody is talking about the cookie-less world but nobody is really getting ready for what it means… Are you ready?

Huge changes are coming in 2023 regarding the way we understand digital advertising now-a-days, around how we are measuring the digital performance and ROI of our campaigns, and of course the way we have to get adapted to the new GDPR legal act.

Today we want to go through the main implications of this new scenario and how to get ready for it, whether you are a publisher, an advertiser or a digital marketer.

Speakers

Pablo Monge

Pablo Monge

Global Head of Digital Sales

Globant

Esther Azcano

Esther Azcano

Head of SEO & CRO

Habitant, a Globant Division

Moderator:

Alezeya Sánchez

Alezeya Sánchez

Events Manager

Netmedia Group International