From surviving to thriving. When the pandemic abruptly threw life into disarray, many companies went into triage mode to adapt. However, we have all started getting used to these adaptations—virtual meetings, touchless interactions—even preferring them in many cases. Going back to normal is about reimagining business, where four main strategic areas to focus on: recovering revenue, rebuilding operations, rethinking the organization, and accelerating the adoption of digital solutions. What will post pandemic look like, what are the true priorities and real needs companies should focus upon for a sustainable development and growth with best possible impact on society?