13-15 JUNE 2023
MÁLAGA - FYCMA

MICE – The Digital Link of the Events Chain of Value

  • 15/06/2022
  • 15:50 - 16:40
  • Digital Marketing Planet
  • Comparte esta sesión:

Event management is the best way to engage and activate campaigns. The value chain of event management has many digital links that must work jointly. But does it always work?

Speakers

Paco Quereda

Paco Quereda

Events Manager

Caterpillar

Ángeles Moreno

Ángeles Moreno

Director of Business Strategy & Growth

The Creative Dots

Moderator:

Maria Gomez Saenz

Maria Gomez Saenz

President

Event Manager Association (EMA)