13-15 JUNE 2023
MÁLAGA - FYCMA

Meaningful Media Experience in The Attention Economy

  • 15/06/2022
  • 11:20 - 11:40
  • Main Auditorium
  • Premium VIP Pass
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Consumers are bombarded with thousands of advertising messages every single day. They have become experts in filtering their own experiences, through the use of ad-blockers, premium paid for ad-free services or simply through their inattention. Consumers are reacting to a poor media experience across the board. At the same time, marketers continue to want to ‘reach’ consumers at low cost and with high volume tactics that often completely fail to consider the human behind the ‘impression’. In the Attention Economy, impressions are limitless. Making a real impression requires a much deeper understanding of the human experience of our advertising campaigns. Please join Havas Media Group to understand how the new era of Attention based measurement is shaping the way we think about the value of media differently. Find out how we are putting experience back at the heart of great media planning. And by considering Context, Connection and Content together, we can cut through the noise and deliver more meaningful, more effective experiences for consumers and brands alike.

Speakers

Jon Waite

Jon Waite

Global Head of Activation - MX

HAVAS

Moderator:

Romina Zace

Romina Zace

Master of Ceremonies