11-13 JUNE 2024

Inorganic business growth: Brand strategy

  • 14/06/2023
  • 12:20 - 12:40
  • Digital Marketing Planet
  • Comparte esta sesión:

Merging companies and brands is a process. Brand is a strategic asset that needs to be managed.  The brand strategy requires the right people, planning, investment, measurement and commitment. It is vital to have a clear understanding oh how our brand, as well as any acquired brands, are viewed by potential customers, existing customers and employees. Grupo Aire is facing this challenge and creating a plan to illuminate the road ahead.


Carmen Clemente

Carmen Clemente

Marketing and Communications Director

Grupo Aire


Alezeya Sánchez Lizcano

Alezeya Sánchez Lizcano

Managing Partner

PKO Music Group