13-15 JUNE 2023

From MVP to Scalable Product

  • 16/06/2022
  • 17:00 - 17:30
  • Auditorium Amazon Web Services
  • Premium VIP Pass
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Conversation about how Codurance are helping Firmenich achieve its business objectives: strategically and financially.

Firmenich has successfully introduced a new idea: an artificial intelligence (AI)-enabled aroma recommendation engine and e-commerce platform for essential oils. It is in need of a lot of technological development to promote this innovation with which to increase its income, focusing on PYME’s, which needed a solution suitable for their needs.

Codurance is contributing its experience in:

– Manage and give stability to legacy code with best engineering practices.
– Platform update from the MVP version and reduction of exposure to threats.
– Creation of an internal team structure (methodological and training) appropriate to the needs of the project.
– Improvement of the automatic fragrance recommendation system.
– Improvement of user flows, building a more personalised and faster UX.

Example of objective achieved in the first step of the project: reduce the delivery time of samples to customers from 4 to 6 weeks to 48 to 72 hours.


José Enrique Rodríguez Huerta

José Enrique Rodríguez Huerta

Managing Director Spain


Alfonso Álvarez Prieto

Alfonso Álvarez Prieto

General Manager & Founder

Scentmate by Firmenich


Jesús Ripoll López

Jesús Ripoll López

CEO and Founder

Helpers Speakers and Consulting