Embracing the power of Big Data and AI

A successful digital transformation requires the utilization of big data along with artificial intelligence, to boost personalization, automatization and improve decision making. Telefonica Tech is a leader on systems and technologies at the service of digital transformation. In this fireside chat, Elena will analyse how companies are leveraging AI, and there is more than ChatGPT, presenting several use cases from different industries. Besides, she will explore some of the key challenges of implementing these technologies, including talent access, privacy and ethical issues.