For many years, the travel and hospitality industry has been trying to incorporate technology to enhance the way it interacts with its customers. With no doubt, the pandemic has been the major catalyst to accelerate digital transformation initiatives in general. While other industries have accelerated their digital transformation initiatives, the travel industry is still in the game of catch-up. Digital transformation is even more essential now when the travel industry is gradually recovering from the pandemic. So, how to implement the latest digital technology into a company’s or any institution´s business operations, processes and people to improve and optimize the customer experience? Learn from the best and join!