13-15 JUNE 2023
MÁLAGA - FYCMA

Debunking myths about Baby Boomers and Digital

  • Comparte esta sesión:
  • Do you think the over 55s don’t use digital? Think again! She has led two rounds of primary research with baby boomers about their digital behaviour, and this session tells you why they are much more important than you think.

    The insights, gathered across seven different markets, will bring to light how and why brands should leverage this generation and design their digital approach with baby boomers in mind.

     

    Speakers

    Taru Inari Mäkinen

    Taru Inari Mäkinen

    Experienced Senior Researcher

    Moderator:

    Alezeya Sánchez

    Alezeya Sánchez

    Events Manager

    Netmedia Group International