13-15 JUNE 2023
MÁLAGA - FYCMA

Breakthrough Data to Influence B2B Online Shoppers

  • 14/06/2022
  • 11:00 - 11:30
  • Digital Marketing Planet
  • Comparte esta sesión:

The Values-Driven Science of Mass Motivation.

This TED-style presentation uses breakthrough data to show how to influence the instinctive reactions of B2B online shoppers. Based on a custom research study, you’ll learn how to create products, services, brands and messages that resonate deep in the hearts and minds of the people you want to reach. You’ll also discover how demographic profiling based on labels like age and gender no longer work, and are in fact, causing a great deal of harm. You don’t want to miss this practical and important presentation based on data that’s never been available before.

Speakers

David Allison

David Allison

Founder

Valuegraphics Project

Moderator:

Alezeya Sánchez

Alezeya Sánchez

Events Manager

Netmedia Group International