13-15 JUNE 2023
MÁLAGA - FYCMA

Beyond ROPO and ZMOT: reinventing the shopping experience

  • 16/06/2022
  • 13:00 - 14:00
  • Digital Marketing Planet
  • Comparte esta sesión:

Re-image shopping and the retial reshape; interactive engagement to boost phygical world.How do we imagine the shopping experience of the future? Wtih a short research, a common thread between some retailers’ expansion to the in-store experience is the use of technology in different ways to meet new consumer expectations. New physical amenities are being augmented by technologies that bring the customer experience full-circle. Data is used to create more personalized interactions and make better product recommendations, while other tools and tactics are creating a sense of community that will incentivize customers to keep coming back.

Speakers

Emilio Mosteiro Pérez

Emilio Mosteiro Pérez

Head of Communication

Mango

Manuel Moreno Villares

Manuel Moreno Villares

CTO Retail

Kyndryl

Livia Mirón

Livia Mirón

Iberia Director

Appinio

Moderator:

Federica Ilaria Fornaciari

Federica Ilaria Fornaciari

Managing Director Havas+ (Havas Media Agency for Telefonica) & Managing Partner

Havas Media Group