Audience Fidelity in a world of ID deprecation

The industry is today facing a challenge we all know about 3^rd party cookie deprecation, new regulations and also expectation from consumers for a better experience. Another challenge marketers are facing is also about having a clear view and understanding on what is the reality today and tomorrow of what can be done and what really works in terms of audience building, activation and measurement. We will here have an overview of real-life test being done with new alternatives the industry is growing today in order to have a clear understanding of how marketers can leverage new technology to ensure continuity in their communication.