13-15 JUNE 2023
MÁLAGA - FYCMA

AI and prescriptive Marketing. Apps to make better choices

  • Comparte esta sesión:
  • Neuroscience meets Big Data, AI and prescriptive marketing. The border between recommendation and prescription is very fine, and not everybody is happy to being told. With predictive analysis we are told by technologies how to make things happen. Is that the best choice or can we fool the prescription to do otherwise? Put yourself in the driver’s seat!

     

    Speakers

    Javier Gonzalez

    Javier Gonzalez

    Chief innovation Officer

    EVO Banco

    Livia Mirón

    Livia Mirón

    Iberia Director

    Appinio

    Moderator:

    Luis Moreno Ortí

    Luis Moreno Ortí

    Executive advisor